Lifecycle Campaign Manager

Email and SMS journeys end to end. Designing, building, and continuously optimising them: segmentation, treatment by borrower profile and delinquency stage, cadence, and channel sequencing, including the orchestration logic for when and how AI calls get triggered within a journey.

Depth of segmentation. Building treatment on real borrower attributes: exposure, products held, prior contact outcomes, stated circumstances so that journeys are as sophisticated as the data allows.

Culturally relevant content. Writing and owning the borrower-facing copy across email and SMS, AI-assisted but yours, written for the Saudi market rather than adapted from elsewhere.

Cost per connection. Owning performance and cost together: growing engagement while keeping SMS, call, and email cost per connection efficient, and making that trade-off deliberately with the teams who manage channel spend.

A structured testing culture. Designing and running A/B tests on content, timing, cadence, and channel mix, reading the results properly, and feeding what you learn back into journey design.

Measurement and attribution. Working with Analytics to sharpen attribution on what your journeys drive, and using it to decide where to invest effort.

Volume into inbound and self-serve. The journeys you build are what bring borrowers into our inbound and self-serve channels, and you own that flow.

Cross-functional input on AI. Identifying and proposing where AI agents could be usefully applied within the journeys you own, and working with AI Ops and Conversation Quality to specify and test them.