Lead Product Designer, Family Experience

Use research, analytics, care-seeker conversations, marketing insights, funnel data, frontline team input, product data, and business context to guide design decisions.

Identify high-leverage opportunities where better consumer experiences can improve family outcomes, provider outcomes, and business performance.

Communicate design rationale clearly to product teams, engineering partners, marketing partners, operational stakeholders, and senior leaders.

Help teams understand not only what should ship, but why it matters.

Apply and extend shared APFM patterns so consumer product surfaces feel coherent across channels and touchpoints.

Help distinguish consumer-specific design needs from reusable marketplace and design-system patterns.

Contribute to shared foundations, including interaction patterns, information architecture, accessibility, UX writing, content quality, and craft standards.

Mentor and raise the bar for other designers through critique, pattern quality, and strong product storytelling, without requiring people-management responsibility.

Bring a builder's mindset to design: use lightweight prototypes, AI-assisted workflows, and scrappy experiments to make ideas tangible earlier.

Experiment with AI tools to explore product directions, prototype consumer journeys, synthesize inputs, pressure-test assumptions, and improve the speed and quality of design work.

Help the team understand where AI meaningfully improves the consumer experience, and where human judgment, trust, accessibility, and clarity matter more.

Share what you are learning with Product, Engineering, Research, Marketing, Analytics, Operations, Sales, and design partners so the team gets better together.

Please include a portfolio that shows your product judgment, craft, and decision-making. We are especially interested in work that shows how you move from ambiguity to clarity. Passion projects, prototypes, AI-assisted experiments, or side projects are welcome if they help us understand how you think, build, and learn outside of a standard case study format.

A Place for Mom is the leading platform guiding families through every stage of the aging journey. Together, we simplify the senior care search with free, personalized support — connecting caregivers and their loved ones to vetted providers from our network of 15,000+ senior living communities and home care agencies.

Since 2000, our teams have helped millions of families find care that fits their needs. Behind every referral and resource is a shared goal: to help families focus on what matters most — their love for each other.

We’re proud to be a mission-driven company where every role contributes to improving lives. Caring isn’t just a core value — it’s who we are. Whether you’re supporting families directly or driving innovation behind the scenes, your work at A Place for Mom makes a real difference.

Our employees live the company values every day:

Mission Over Me : We find purpose in helping caregivers and their senior loved ones while approaching our work with empathy.

Do Hard Things : We are energized by solving challenging problems and see it as an opportunity to grow.

Drive Outcomes as a Team : We each own the outcome but can only achieve it as a team.

Win The Right Way : We see organizational integrity as the foundation for how we operate.

Embrace Change : We innovate and constantly evolve.

A Place for Mom has recently become aware of the fraudulent use of our name on job postings and via recruiting emails that are illegitimate and not in any way associated with us. APFM will never ask you to provide sensitive personal information as part of the recruiting process, such as your social security number; send you any unsolicited job offers or employment contracts; require any fees, payments, or access to financial accounts; and/or extend an offer without conducting an interview.

If you suspect you are being scammed or have been scammed online, you may report the crime to the Federal Bureau of Investigation and obtain more information regarding online scams at the Federal Trade Commission.

All your information will be kept confidential according to EEO guidelines.

A Place for Mom uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify .