Lead Generation Specialist

Role overview

Employment

• The employment type is full-time.
• The source describes the level as junior to mid-level.

Key responsibilities

• Generate leads through online research, databases, social media, networking, and other channels.
• Research target companies, industries, decision-makers, and potential customers.
• Build prospect lists, qualify leads, and maintain accurate lead database information.
• Conduct outbound email, phone, and LinkedIn prospecting and develop personalized follow-up strategies.
• Schedule qualified meetings for Sales and Business Development teams.
• Track activities, response rates, conversion rates, pipeline performance, and performance reports.
• Collaborate with Marketing on campaigns, content initiatives, and lead acquisition.
• Monitor market trends, competitors, and customer segments, and improve prospecting methods.

Requirements

• Experience in lead generation, sales development, business development, telemarketing, or a related role is preferred.
• Strong prospecting, lead qualification, sales pipeline, communication, research, organizational, analytical, and problem-solving abilities are required.
• Experience with CRM systems such as Salesforce or HubSpot is advantageous.
• Familiarity with LinkedIn Sales Navigator, lead databases, email marketing tools, or sales intelligence platforms is preferred.
• A bachelor’s degree in Business Administration, Marketing, Sales, Communications, or a related field is preferred.

What the company offers

• The role offers exposure to sales prospecting, lead generation, business development, B2B sales, market research, customer acquisition, and revenue growth strategies.
• Potential career progression includes senior lead generation, sales development, business development, account executive, and business development manager roles.
• The company describes a collaborative, target-driven environment with training, mentorship, professional development, incentives, and benefits.