ashby
Lead Creator, Brand Social
Ladder
Austin, USA
Full-time
Senior
Onsite
USD 100000-120000 yearly / year
Discovered 1 weeks ago
InstagramTikTokYouTubeiPhoneCapCut
Free
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What You'll Do
Serve as the recurring on-camera face of Ladder across Instagram, TikTok, and YouTube
Own content end to end — concept, shoot, edit, publish — at the pace the platforms require
Build and star in repeatable series that give an audience a reason to return, rather than one-off posts that disappear
Translate real fitness expertise into content that holds attention: make progressive overload, program design, and training psychology land with people who have never encountered those ideas
Create alongside our coaches and celebrity partners, and draw the best possible performance out of them on camera
Read performance data closely and let it shape what you make next
Partner with our Senior Manager, Brand Social and the wider creative team on the direction of the channel
Requirements
- Located in Austin, TX
- A real body of work — an audience you built yourself, with content you personally appeared in, wrote, shot, and edited
- On-camera presence that reads as a person, not a presenter. Articulate, genuinely funny, and comfortable carrying a piece on your own
- Expert-level iPhone production and CapCut editing. You can take an idea to a finished cut without a crew or a post house
- Deep, hands-on fitness knowledge with genuine strength training experience — you can speak credibly about programming because you have actually done it
- A sharp instinct for cultural trends and for how formats differ across platforms
- Willingness to be Ladder's creator exclusively. This is a full-time commitment to our brand, not a salary layered beneath a personal brand or competing partnerships
- A collaborative, no-ego approach to feedback and iteration
Why Ladder
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