Lead Business Systems Analyst

Act as a subject matter expert (SME) in multiple business systems analysis disciplines (marketing, reporting, operations, data, interactive, QA or digital)

Support and coordinate the marketing campaign, reporting and database processes and associated tasks such as requirements, functional specification and other client documentation

Support and coordinate System Integration Testing (SIT), User Acceptance Testing, and associated activities such as test plan, test cases and test execution

Analyzes complex business problems to be solved with automated systems

Support and coordinate Change Management initiatives

Support and coordinate Issue Management events from identification through resolution

Manage and prioritize project work streams with input from the client and internal client services teams.

Able to prioritize work and shift priorities as needed to meet aggressive deadlines and milestones.

Able to assess a situation, receive input from stakeholders, and select a course of action

Able to clearly communicate and articulate, both written and verbally, detailed specifications (e.g., project requirements, requested changes, and testing results)

Is effective working with local, remote and global team members.

Able to assemble, analyze and evaluate data and be able to make appropriate and well-reasoned recommendations and decisions to support the business, its marketing objectives, and internal project teams

Able to create and update specs/documents, and assess completeness of requirements information received

Able to properly interpret customer marketing needs, and translate into understandable written requirements Able to demonstrate a strong technical platitude, and understand both business and technical language and ideas

Schedule and lead team status meetings and send follow up notes with action items accordingly.

Monitor overall project progress and delivery quality.

Excellent project management skills

Excellent organizational skills and interpersonal skills

Excellent drive, initiative and sense of personal accountability

Able to mentor and train less experienced peers

Able to manage and/or oversee 3 or less direct reports

Strong written and verbal communication skills required

Solid understanding of Relational Database Management Systems

Strong in SQL and able to navigate a client database solution to support data analysis and testing Working knowledge of campaign management/execution tools (IBM Campaign, Adobe Campaign, etc.) is a plus

Working knowledge of marketing concepts and end-to-end marketing execution

Experience with, and understanding of, all phases of the SDLC

Familiarity with AI and generative AI tools (e.g., Copilot, ChatGPT, or similar) and their practical application in requirements gathering, analysis, documentation, and process improvement.

Proficient in the use of Microsoft Word, Excel, PowerPoint, and MS Project

Relevant experience may include some or all of the following:

Has performed basic BSA tasks within the SDLC process.

Has supported Change Management and Issue Management.

Has had experience consulting with external client contacts.

Has experience working in a service organization. Has contributed to or authored client deliverables.

Has maintained project/account documentation.

Has created operational, campaign or business reports.

Has worked with technical staff to design and implement technical solutions.

Requires 8 years of related experience

At this level, postgraduate coursework may be desirable

Associate’s or Bachelor’s degree preferred

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

Monetary assistance and support for Adoption, Surrogacy and Fertility

Monetary assistance and support for pet adoption

Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance

Tuition Assistance

Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more

Matching Gifts programs

Flexible working arrangements

Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)

Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

We also offer medical and voluntary benefits to our freelancers and temporary employees. Voluntary benefit options include supplemental medical insurance, transportation, and parking benefits, legal benefits, pet insurance, and auto and home insurance. You must be actively employed for 90 consecutive calendar days in order to be eligible for Publicis medical and voluntary benefits.

You must be work authorized in the United States on a full-time basis without the need for employer sponsorship now or in the future. The Company cannot offer employment to F-1 (student) visa holders who require employer sponsorship in the future or cannot work now on a full-time basis.

Publicis Digital Experience is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

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