Lead Business Analyst
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Key skills for this role
About the Role
Two Circles is hiring a Lead Business Analyst to work on integration discovery, use case definition, and requirements documentation for the Audience Intelligence data platform. The role involves leading a small team of BAs and collaborating with Product and Engineering.
Key Skills for This Role
Responsibilities
- Lead discovery activities for new integrations and significant platform enhancements
- Partner with Product Managers, Engineering Leads and Architects to define scalable integration solutions
- Review vendor documentation to understand API architectures, authentication, rate limits, etc.
- Lead technical discovery sessions with third party vendors and clients
- Translate business objectives into high quality functional requirements and user stories
- Write clear, structured product requirements documents
- Lead analysis activities for API migrations, authentication changes, platform modernization
- Contribute to development of integration scoping runbook, intake templates, and PRDs
- Provide day to day leadership and mentoring to a small team of Business Analysts
Requirements
- Significant experience as a Business Analyst working closely with Product and Engineering teams
- Previous experience leading or mentoring Business Analysts
- Comfortable working within API and data driven environments
- Excellent discovery and stakeholder management skills
- Strong written communication skills with experience producing documentation
- Confident facilitating workshops and influencing stakeholders
- Passionate about improving processes, standards and ways of working
Full Job Posting
Company Overview
- We are Two Circles, a Sports & Entertainment Marketing business that grows audiences and revenues by knowing fans best.
- Our platforms and services are trusted by over 900 clients globally, including the English Premier League, Red Bull, UEFA, VISA, the NFL, Nike and Amazon.
- We are almost 1000 people, based out of 14 offices.
Role Overview
- Audience Intelligence is our data platform that helps clients unify fan data, create audiences and segments, generate insights, and activate campaigns.
- We're hiring an experienced Business Analyst (Integrations) to work in close partnership with Product and Engineering on all integration related initiatives.
- This role focuses on high quality discovery, scoping, and requirements, helping the team move faster without sacrificing quality or scalability.
What you'll do
- Lead on integration discovery & scoping
- Lead use case definition
- Produce high quality requirements & documentation
- Support Platform Evolution
- Help improve the integration system over time
- Team Leadership & People Management
1) Lead on integration discovery & scoping
- Lead discovery activities for new integrations and significant platform enhancements.
- Partner with Product Managers, Engineering Leads and Architects to define scalable integration solutions.
- Review vendor documentation to understand API architectures, authentication, rate limits, etc.
- Lead technical discovery sessions with third party vendors and clients.
- Provide guidance to other Business Analysts on discovery approaches for complex integrations.
2) Lead use case definition
- Partner with Product, GTM teams and clients to define clear business outcomes before technical implementation begins.
- Translate business objectives into high quality functional requirements and user stories.
- Drive consistency in how use cases are documented across the team.
- Facilitate workshops with both technical and non technical stakeholders to gain alignment on scope and priorities.
3) Produce high quality requirements & documentation
- Write clear, structured product requirements documents that include defined use cases, assumptions, in scope vs out of scope, data entities, fields, relationships, known limitations and risks.
- Ensure documentation quality is consistent and usable, working with Product and Engineering to iterate where needed.
4) Support Platform Evolution
- Lead analysis activities for API migrations, authentication changes, platform modernisation, reliability and scalability improvements.
- Work closely with Product, Engineering and Delivery teams to minimise disruption to clients during change.
- Identify opportunities to simplify integration delivery through standardisation and reusable approaches.
5) Help improve the integration system over time
- Contribute to the development of an integration scoping runbook, intake templates and discovery checklists, and example gold standard PRDs.
- Support the introduction of integration complexity tiers to help set expectations on scope, timelines, and effort.
- Share learnings and patterns to help other BAs and PMs improve integration discovery and scoping.
6) Team Leadership & People Management
- Provide day to day leadership and mentoring to a small team of Business Analysts, supporting their professional development and technical capability.
- Foster a collaborative, high performing team culture built around knowledge sharing and continuous learning.
- Act as the escalation point for complex discovery activities and help remove blockers across the team.
Requirements
- Significant experience as a Business Analyst working closely with Product and Engineering teams.
- Previous experience leading or mentoring Business Analysts, with a passion for developing people and improving team capability.
- Comfortable working within API and data driven environments (coding experience isn't required, but you understand technical concepts and constraints).
- Excellent discovery and stakeholder management skills, with the ability to turn ambiguity into clear, structured requirements.
- Strong written communication skills with experience producing documentation that engineers and stakeholders trust.
- Confident facilitating workshops and influencing technical and business stakeholders at all levels.
- Passionate about improving processes, standards and ways of working across teams.
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