Lead, Business Analysis

Create and maintain the yearly forecast and budget for your products.

Define the product's growth plan and lead execution across the entire funnel from acquisition through to monetisation and retention

Own and optimise specific business metrics or commercial goals, covering the entire funnel from new user acquisition through conversion, activation, retention, and expansion

Perform detailed product analysis covering the product management funnel with all its aspects, implementing changes into the buying funnel to improve conversion

Design and execute A/B testing programs to optimise sales and conversion rates/adoption at each funnel stage

Lead testing and optimisation efforts for the conversion funnel across offline and online channels, prioritising tests that drive the biggest business impact

Improve the product's design and deploy experiments to improve lifetime value (LTV) and decrease churn

Use deep, flexible, and comprehensive analytics covering the entire funnel from marketing acquisition to product usage

Analyse user behaviour to improve the sales funnel and increase conversions, using advanced analytics to assess campaign performance and refine strategies

Define and track growth metrics including customer acquisition cost (CAC), activation rate, retention rate, payback time, and revenue per customer

Conduct cohort analysis and journey mapping to identify bottlenecks and optimisation opportunities

+5 years in Analytics and Analytics Management.

2+ years in a management role managing teams and driving strategic initiatives

Proven track record in a consumer-FMCG environment, preferably in a CPG or fintech environment

Deep experience scaling product businesses, with demonstrated ownership of significant revenue targets

User acquisition and activation rates

Customer retention and churn rates

Expansion revenue (upsell/cross-sell)

Customer Lifetime Value (LTV) / Customer Acquisition Cost (CAC) ratio

Product adoption metrics

Advanced degree in Business or STEM

Experience in Growth Analytics, Product analytics, Credit risk analytics

Background in both mass-marketing and product-led growth models

Experience managing P&L or budget responsibility

Culture - We put our people first and prioritise the well-being of every team member. We’ve built a company where all opinions carry weight and where all voices are heard. We value and respect each other and always look out for one another. Above all, we are human.

Learning - We have a learning and development-focused environment with an emphasis on knowledge sharing, training, and regular internal technical talks.

Compensation - You’ll receive an attractive salary, pension, health insurance, annual bonus, plus other benefits.

Online SQL take-home task (30 mins): Take-home test.

Business Case 1 (1 hour - 1 hour 30 mins) : Live case. No take-home required.

Business Case 2 (1 hour - 1 hour 30 mins) : Live case. No take-home required.

Exec Interview (30 mins - 1 hour) : Culture Fit. No take-home required.