Lead Analyst

• HCP and patient segmentation

• Regional opportunity mapping

• Referral flow analysis

• Healthcare ecosystem analysis

• Behavioral and engagement analytics

• Marketing mix modeling (MMM) and media investment optimization

• Diminishing return / response curve modeling for investment levels and channel mix efficiency

• Competitive intelligence and marketplace assessment

• Predictive and exploratory modeling

• 4–5+ years of experience in analytics, statistical modeling, data strategy, marketing analytics, healthcare analytics, consulting analytics, or related quantitative fields

• Search, social, longitudinal, geographic, digital behavior, media, web traffic, NLP datasets and relational databases

• Healthcare and pharmaceutical data is strongly preferred: claims, patient-level, referral, Salesforce notes, syndicated, promotional, market research, web visit, and email data

• Statistical modeling (Marketing mix marketing, multi-touch attribution)

• Customer Segmentation and Clustering

• Forecasting and Trend analysis

• Geographic analysis

• Behavioral analysis

• Predictive analysis

• Opportunity sizing

• Triangulating data sources

• Ability to distill complex findings into concise, relevant insights that guide true growth

• Curiosity- with a bias toward innovation, optimization, experimentation, and continuous improvement

• Apply new tools, datasets, and methodologies in evolving analytical environments

At Inizio Evoke , Our goal is to provide you with the best possible support in an environment where you will grow. Our culture is entrepreneurial – embracing the uniqueness of each person. We aim to build an environment that is nurturing and inclusive and to ensure that you will have equal opportunities from the beginning of the recruitment process to the end of each day, everyday.

Don't meet every job requirement? That's okay! Our company is dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role, but your experience doesn't perfectly fit every qualification, we encourage you to apply anyway. You may be just the right person for this role or others.