Keemart -Marketing Manager——利雅得

Responsibilities

• Lead brand marketing initiatives for the Keemart business and strengthen brand equity, user trust, and brand preference.
• Develop brand communication strategies centered on positioning, core values, and long-term vision.
• Own content strategy and daily operations for official social media channels.
• Plan and deliver integrated brand communication projects across social, content, community, and online-offline touchpoints.
• Lead or participate in CSR and community programs with NGOs, community organizations, and relevant institutions.
• Collaborate with user growth, digital marketing, product, and operations teams to embed brand strategy across touchpoints.

Qualifications

• At least 8 years of marketing experience, preferably with international or regional brands.
• Experience in e-commerce, instant retail, FMCG, or new consumer brands is highly preferred.
• Proven involvement in systematic brand projects or brand-building initiatives.
• Ability to design communication strategies from brand positioning and consumer mindset perspectives.
• Demonstrated success in brand content, social media operations, or integrated communication campaigns.
• Understanding of and interest in CSR or social impact initiatives.
• Ability to evaluate brand and communication performance using relevant metrics and business feedback.
• Experience working in cross-cultural or cross-border environments and delivering locally relevant communication.
• English is required as a working language.
• Arabic proficiency or prior experience in Middle East markets is a strong advantage.

Company Context