Junior Data Analyst at Publicis — Toronto, CAN | Base Career

Publicis is an omni-channel communications agency with over 600 employees across our Canadian operations.

The office is the largest in our industry in Canada and boasts talent across various disciplines of marketing and advertising expertise.

Publicis carries a balanced split of Canadian, U.S. and Global clients for which we are Agency of Record.

Publicis supports a range of D&I actions through our Driving Change team as well as giving back to the community through a long-standing participation in the Out of the Cold Program.

With a strong, active and familial culture, Pub United is the agency’s social club, hosting events as wide reaching as Curling, Trivia Nights and more.

We’re looking for a Junior Data Analyst to join our team and help bring data to life across our clients’ digital experiences.

In this role, you won’t just report numbers - you’ll interrogate them, asking why a metric moved, what it means for the business, and what we should do about it.

You’ll support the implementation and optimization of web analytics solutions using Google Analytics 4 (GA4), turning data into insights that drive smarter decisions.

You’ll monitor performance, uncover trends, and deliver meaningful recommendations on both a regular and ad-hoc basis.

As you do so, you’ll ensure your data is accurate and reliable, while taking a strategic approach to uncover opportunities that drive the business forward.

Provide technical expertise on Google Analytics 4 (GA4), Google Tag Manager (GTM), and other relevant digital analytics platforms.
Design and implement detailed tracking and tagging plans, partnering with development teams to ensure accurate and comprehensive tracking of user behaviour across client web properties.
Contribute to a range of analytics initiatives; including report automation, analytics tagging, data visualization, requirements gathering and documentation, and ad hoc analysis, proactively surfacing the “so what” behind the data
Assist in developing KPIs and measurement frameworks aligned to business objectives, asking the right questions during requirements gathering to ensure we’re measuring what matters
Identify opportunities to improve how we collect, integrate, and analyze data
Generate routine reporting, scorecards, and interactive dashboards (including weekly, monthly, quarterly and ad-hoc requests), while actively identifying & sharing key insights from the data

You’re curious by nature and excited about using data to improve experiences, performance and decision-making.

You enjoy digging into data, asking questions, and finding insights that make an impact.

This might be the right fit if you:

Find yourself asking “but why?” when others accept the surface-level answer
Feel uncomfortable presenting data without having a point of view on what it means
Get a thrill from untangling confusing datasets or spotting new trends

You’ll succeed in this role if you:

Have exceptional time management skills & can juggle multiple priorities effectively
Are proactive, hard-working, and excited by digital possibilities, finding smart solutions to deliver results
Set high quality standards for yourself and care about getting the details right
Are accountable, and do what it takes to deliver on your commitments
Welcome feedback & continuously look for ways to grow

1+year(s) of hands-on experience using Google Analytics 4
Basic understanding of HTML, CSS and JavaScript
Proficient in MS Excel for data analysis
Ability to design and build dashboards in Tableau, Looker Studio, PowerBI, or similar data visualization tools.
Strong written and verbal communication skills are essential. The ideal candidate should feel comfortable presenting and participating in group discussions involving both internal stakeholders and clients
Experience using Google Tag Manager and BigQuery is a plus

We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes.

These tools assist our recruitment team but never replace human decision-making.

We believe in a human-first approach, where your experience and potential are recognized by people.

Publicis Canada is committed to building a diverse workforce representative of our community.

We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply.

If you require a specific accommodation please contact Human Resources.

Junior Data Analyst

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