Junior Brand Manager
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Key skills for this role
About the Role
Mishkat Agritech Farm seeks a Junior Brand Manager in Jeddah to develop 360-degree marketing blueprints, manage brand positioning, and lead innovation. The role requires 2-3 years of brand management and digital marketing experience, preferably in FMCG or fresh produce.
Key Skills for This Role
Responsibilities
- Develop and execute the Annual Marketing Plan (AMP) and brand strategy
- Manage brand positioning, guidelines, and portfolio growth
- Lead innovation and new product development from concept to launch
- Develop Go To Market (GTM) strategies for new products
- Oversee digital marketing, social media, and agency partnerships
- Plan and execute promotional campaigns and sales activation programs
- Analyze consumer insights, market trends, and business performance
- Drive trade marketing, in store visibility, and retail execution
- Manage the marketing budget and monitor campaign ROI
- Collaborate with Sales, Operations, and R&D to achieve business objectives
Requirements
- Bachelor's degree in Marketing, Business Administration, or related field
- 2–3 years in Brand Management and Digital Marketing (FMCG or Fresh Produce experience is a significant advantage)
- Demonstrated experience in developing strategic plans and frameworks from the ground up
- Deep understanding of social media algorithms, digital media buying, and content trends
- Proven experience in briefing and steering external marketing and media agencies
- Professional level fluency in both Arabic and English (written and verbal)
- Must be based in or willing to relocate to Jeddah, Saudi Arabia
- Proficiency in using Asana to structure complex plans and track multi stakeholder deliverables
- Ability to turn raw consumer data and digital metrics into a 12 month strategic recommendation
- Ability to design 360 degree brand experiences
- High level presentation skills to pitch and defend marketing plans to senior management
Full Job Posting
Job Summary
- The Junior Brand Manager is the strategic architect of the brand’s total market presence.
- This role requires a high potential strategist capable of developing 360 degree marketing blueprints that unite traditional brand rigor with cutting edge digital execution.
- You will be responsible for developing long term brand plans, owning the promotional roadmap, and steering both creative and digital media agencies.
Key Responsibilities
- Develop and execute the Annual Marketing Plan (AMP) and brand strategy.
- Manage brand positioning, guidelines, and portfolio growth.
- Lead innovation and new product development from concept to launch.
- Develop Go To Market (GTM) strategies for new products.
- Oversee digital marketing, social media, and agency partnerships.
- Plan and execute promotional campaigns and sales activation programs.
- Analyze consumer insights, market trends, and business performance.
- Drive trade marketing, in store visibility, and retail execution.
- Manage the marketing budget and monitor campaign ROI.
- Collaborate with Sales, Operations, and R&D to achieve business objectives.
Qualifications & Experience
- Bachelor’s degree in marketing, Business Administration, or a related field.
- 2–3 years in Brand Management and Digital Marketing (FMCG or Fresh Produce experience is a significant advantage).
- Demonstrated experience in developing strategic plans and frameworks from the ground up.
- Deep understanding of social media algorithms, digital media buying, and content trends.
- Proven experience in briefing and steering external marketing and media agencies.
- Professional level fluency in both Arabic and English (written and verbal).
- Must be based in or willing to relocate to Jeddah, Saudi Arabia.
Technical & Leadership Skills
- Project Management: Proficiency in using Asana to structure complex plans and track multi stakeholder deliverables.
- The ability to turn raw consumer data and digital metrics into a 12 month strategic recommendation.
- The ability to design 360 degree brand experiences that connect with consumers at every touchpoint.
- High level presentation skills to pitch and defend marketing plans to senior management.
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