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مصمم جرافيك

Larck Agency
Riyadh, KSA
Full-time
Entry
Onsite
Discovered 3 weeks ago
Graphic designBrand identity designCreative campaign designVisual concepts and key visualsSocial media designDigital advertising design
Free

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Graphic designBrand identity designCreative campaign design
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Role Overview

Larck Agency is seeking a Graphic Designer with advanced visual sense and understanding of marketing and branding.

The role develops campaigns, brand identities, visual directions, and distinctive visual experiences rather than repetitive daily designs.

Creative Design and Campaigns

  • Develop campaign concepts and visual directions for marketing and advertising campaigns.
  • Convert creative concepts into executable visual concepts and campaign key visuals.
  • Design digital campaigns, social media content, performance advertisements, seasonal materials, and launch assets.
  • Create multiple visual routes and participate in brainstorming with content, strategy, and marketing teams.

Brand and Visual Identity

  • Work according to each client's brand guidelines and develop scalable visual systems and design languages.
  • Maintain visual consistency across touchpoints and create distinct visual approaches for different client brands.
  • Design brand assets and marketing materials while extending brand identities beyond logos and colors.

Digital and Social Design

  • Create social media content, carousels, infographics, digital ads, stories, reels assets, and campaign adaptations.
  • Design website and landing page visuals, presentations, company profiles, and marketing and sales materials.

Creative Thinking

  • Read and understand creative briefs before developing visual solutions.
  • Research references, competitors, and visual trends and develop moodboards and art directions.
  • Propose visual ideas independently and explain and justify design decisions.

AI and Performance Design

  • Use AI for concept exploration, visual ideation, moodboards, image generation, image manipulation, and visual asset production.
  • Work with media buying and content teams to understand creative performance, visual hooks, click-through rate, creative fatigue, and effective variations.
  • Improve creative work using campaign data while maintaining brand identity and performance.

Evaluation Criteria

  • Success is measured through creative quality, originality, visual concepts, typography, composition, layout, and key visual execution.
  • Brand criteria include identity adherence, consistency, differentiated visual language, and quality across channels.
  • Execution criteria include deadlines, accurate deliverables, organized files, project management, and effective response to feedback.
  • Innovation criteria include new visual directions, research, exploration, and effective use of AI and modern techniques.

Portfolio

  • A portfolio is the most important element in the application evaluation.
  • Preferred portfolio areas include branding, creative campaigns, social media, digital advertising, key visuals, and visual concepts.

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