Creative Copywriter | كاتب محتوى ابداعي

Role Overview

Creative Concepts and Campaigns

• Create creative ideas and concepts for marketing and advertising campaigns.
• Develop big ideas, creative concepts, seasonal ideas, special campaigns, campaign names, slogans, and taglines.
• Translate briefs into executable creative directions and develop multiple creative routes when needed.
• Participate in brainstorming, present ideas, and explain their marketing and creative rationale.

Copywriting and Content

• Write content for social media, digital campaigns, advertising, websites, landing pages, video scripts, reels, presentations, headlines, and brand messages.
• Write strong headlines, advertising copy, video scripts, and brand storytelling.
• Adapt messages to each platform and audience while maintaining the tone of voice for every brand.
• Write Arabic professionally and creatively, avoiding conventional phrasing.

Content Strategy and Planning

• Contribute to client content strategies and develop content pillars.
• Participate in monthly and quarterly content planning.
• Identify suitable topics and angles and develop ongoing content series.
• Connect content to brand objectives, campaigns, and sales, then improve plans using results and market changes.

Research and Competitive Intelligence

• Monitor competitors and analyze their content and campaigns.
• Track market and sector trends, relevant ideas, and audience interests.
• Study how audiences speak and identify opportunities not used by competitors.
• Build research references that support stronger and more differentiated creative ideas.

Brand Thinking

• Understand each brand’s identity, message, audience, relevance, language, and differentiation.
• Maintain consistent brand voice and messaging across communication channels.
• Adapt thinking and writing approach from one client and brand to another.

AI and Creative Intelligence

• Use AI to support market and competitor research, audience and trend analysis, brainstorming, message testing, research organization, idea variations, and production speed.
• The core value remains the ability to think, select, critique, and build meaningful ideas.

Success Measures

• Success includes creative quality, original ideas, strong concepts, clear messages, effective headlines, and brand consistency.
• Success includes content strategy quality, marketing alignment, research depth, and discovery of new opportunities.
• Success includes audience engagement, campaign and content performance, data-informed development, and executable approved ideas.
• Success includes meeting deadlines, strong briefs, collaboration with design and production, and managing multiple client identities.

Candidate Profile

• The agency seeks a curious, observant, broadly informed person who understands culture, markets, and audiences.
• A portfolio with creative campaigns, marketing ideas, social content, scripts, headlines, or previous content plans is preferred.