Intern - Growth Marketing
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Key skills for this role
Role Overview
KhataBook is seeking a Growth Associate or Growth Intern for hands-on work across user acquisition, performance marketing, CRM, and growth experiments.
The role involves working with Meta and Google channels, analyzing campaign and creative performance, executing CRM campaigns, and identifying user acquisition opportunities.
The position is intended for someone analytical, curious about consumer behavior, and interested in learning growth at scale.
Key Skills for This Role
Full Job Posting
About the Role
KhataBook is seeking a Growth Associate or Growth Intern for hands-on work across user acquisition, performance marketing, CRM, and growth experiments.
The role involves working with Meta and Google channels, analyzing campaign and creative performance, executing CRM campaigns, and identifying user acquisition opportunities.
The position is intended for someone analytical, curious about consumer behavior, and interested in learning growth at scale.
What You Will Work On
- Support and optimize Meta and Google acquisition campaigns.
- Track spend, installs, CAC, CTR, conversion rates, and ROAS.
- Analyze campaign, audience, and creative performance to determine future tests.
- Work with the Creative team on ad concepts, hooks, formats, and experiments.
- Execute CRM campaigns through push notifications, WhatsApp, SMS, and in-app channels.
- Analyze the acquisition funnel and identify potential drop-offs.
- Maintain growth reports, dashboards, and experiment trackers.
- Conduct competitor and market research for new channels and growth opportunities.
- Work with Growth, Creative, Analytics, Product, and CRM teams on experiments and impact measurement.
What We Are Looking For
- Intern candidates should be final-year students or recent graduates interested in Growth, Marketing, Analytics, or consumer technology.
- Associate candidates should have 1–3 years of relevant experience in growth, performance marketing, digital marketing, analytics, or a similar role.
- Strong comfort with numbers, Excel or Google Sheets, and data analysis is required.
- Familiarity with Meta Ads, Google Ads, CRM, or mobile app marketing is a strong plus.
- Candidates should be curious about user behavior and able to learn quickly, execute independently, and manage multiple experiments.
- Strong attention to detail and an execution-oriented mindset are expected.
About KhataBook
KhataBook builds business-management technology for India's MSMEs.
Its products support merchant credit management, cash-flow transparency, business insights, and digital reports.
The company reports an Android app with more than 10 crore downloads and an active merchant base of more than 9 million users.
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