Influencer Marketing Manager
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Key skills for this role
About the Role
Roamless seeks an Influencer Marketing Manager to own the end-to-end influencer program, from strategy to execution. The role involves identifying creators, negotiating partnerships, and tracking performance.
Key Skills for This Role
Responsibilities
- Own the end to end influencer marketing program at Roamless, from strategy through to execution
- Translate Roamless’ go to market strategy and product USPs into clear education strategy with influencers
- Identify and source high quality travel and lifestyle creators across markets
- Evaluate influencers for fit, reach, and ROI potential
- Brief creators, lead contract negotiations, and structure deals
- Build and manage ongoing relationships with creators, talent managers, and agencies
- Run brand integrations and collaborations, tracking performance against agreed metrics
- Use data to guide messaging, budget and influencer collaborations
- Work closely with the affiliate marketing team
- Mentor and work closely with the influencer marketing intern
Requirements
- 5+ years of experience in influencer marketing or a closely related role
- Strong negotiation skills
- Strong analytical mindset and track record of measuring influencer performance
- Experience managing contracts and payments across multiple geos/currencies
- Familiarity with mobile attribution tools (AppsFlyer/Adjust etc.)
- Strong written and spoken English
Full Job Posting
About Roamless
- Roamless provides a global mobile connectivity service up to 90% cheaper than traditional roaming.
- In just 3 years, grown 4 5x Year on Year and trusted by +1M users.
About The Role
- We're looking for an Influencer Marketing Manager to take the program end to end.
- This is a standalone role with real scope, working closely with affiliate team and an intern.
What You’ll Do
- Own the end to end influencer marketing program at Roamless, from strategy through to execution.
- Translate Roamless’ go to market strategy and product USPs into clear education strategy with influencers.
- Identify and source high quality travel and lifestyle creators across markets via organic discovery and tools.
- Evaluate influencers for fit, reach, and ROI potential; decide who to collaborate with and for how long.
- Brief creators, lead contract negotiations, and structure deals across different commission and payment models.
- Build and manage ongoing relationships with creators, their talent managers, and agencies.
- Run brand integrations and collaborations, tracking performance against agreed metrics (installs, reach, conversions).
- Use data to guide messaging, budget and influencer collaborations.
- Work closely with the affiliate marketing team to ensure partnerships are meaningful and aligned.
- Mentor and work closely with the influencer marketing intern.
What We're Looking For
- 5+ years of experience in influencer marketing or a closely related role.
- Strong negotiation skills, with an ability to structure and close deals strategically.
- Knowledge to turn influencer marketing from a series of one off collaborations into a scalable, repeatable growth engine.
- A strong analytical mindset and a track record of measuring influencer performance.
- Experience managing contracts and payments across multiple geos/currencies.
- Solid grasp of influencer ROI.
- Familiarity with the creator landscape across Instagram, TikTok, and YouTube.
- Familiarity with mobile attribution tools (AppsFlyer/Adjust etc.).
- Startup or scale up experience preferred.
- Strong AI, automation and systems building skills.
- Strong written English for clear, professional outreach, and spoken English for communication with colleagues.
What We Offer
- Hardware you need to be most productive.
- Location: Fully remote.
- Home office budget: $500 on equipment.
- Learning and development budget: Up to $1000 annually.
- $200 non expiry yearly Flex credit for data, hotspot, and calls.
- Annual phone number subscription for $1/year.
- Full time local contract.
- Supportive, diverse, inclusive team.
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