Influencer Marketing Manager ( Arabic )
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Key skills for this role
About the Role
YAZ Media is seeking an Influencer Marketing Manager to lead influencer strategy, partnerships, and campaigns across clients and in-house projects. You will manage end-to-end collaborations from scouting to reporting, ensuring alignment with brand objectives.
Key Skills for This Role
Responsibilities
- Develop and execute influencer marketing strategies that align with brand objectives, campaign goals, and target audiences.
- Identify opportunities to integrate influencer marketing into broader content, social, and media plans.
- Research and stay ahead of platform trends, creator behavior, and emerging influencer categories.
- Scout and onboard influencers relevant to client industries and campaign needs.
- Build and maintain long term relationships with creators, talent managers, and agencies.
- Negotiate contracts, deliverables, and rates in alignment with client budgets and campaign goals.
- Maintain a structured database of influencers segmented by niche, performance metrics, and engagement rates.
- Manage the full lifecycle of influencer campaigns: briefing, coordination, approvals, deadlines, and posting schedules.
- Collaborate closely with creative and production teams to ensure seamless integration of influencer content.
- Review and approve influencer content for brand alignment, tone of voice, and compliance with brand and legal guidelines.
- Ensure campaign KPIs are met, including engagement, reach, conversions, and ROI.
- Track campaign performance using analytics tools and prepare detailed reports with insights and learnings.
Requirements
- Bachelor’s degree in Marketing, Communications, PR, or a related field
- 3–5 years of experience in influencer marketing, preferably within an agency or brand environment
- Strong understanding of social media platforms (Instagram, TikTok, YouTube, X, LinkedIn)
- Proven track record of successful influencer campaigns across industries
- Excellent communication, negotiation, and presentation skills
- Data driven mindset with experience using analytics and influencer tracking tools
- Passion for trends, culture, and storytelling
Full Job Posting
Company Description
- YAZ Media is a strategic digital media agency trusted by some of the world’s biggest brands and leading government entities.
- We operate through four powerhouse departments—Marketing, Production, Technology, and PR delivering end to end digital capabilities at global standards.
- We craft corporate communications, social first content, commercial production, and digital experiences that people actually engage with.
Role Description
- We are seeking a dynamic Influencer Marketing Manager to lead influencer strategy, partnerships, and campaigns across our clients and in house projects.
- The ideal candidate is a storyteller, relationship builder, and strategist who understands how to connect brands with the right voices to drive awareness, engagement, and measurable impact.
- You’ll manage end to end influencer collaborations from scouting and negotiation to campaign execution, reporting, and trend analysis.
Key Responsibilities
- Develop and execute influencer marketing strategies that align with brand objectives, campaign goals, and target audiences.
- Identify opportunities to integrate influencer marketing into broader content, social, and media plans.
- Research and stay ahead of platform trends, creator behavior, and emerging influencer categories (micro, macro, celebrity, and UGC creators).
- Scout and onboard influencers relevant to client industries and campaign needs.
- Build and maintain long term relationships with creators, talent managers, and agencies.
- Negotiate contracts, deliverables, and rates in alignment with client budgets and campaign goals.
- Maintain a structured database of influencers segmented by niche, performance metrics, and engagement rates.
- Manage the full lifecycle of influencer campaigns briefing, coordination, approvals, deadlines, and posting schedules.
- Collaborate closely with the creative and production teams to ensure seamless integration of influencer content.
- Review and approve influencer content for brand alignment, tone of voice, and compliance with brand and legal guidelines.
- Ensure campaign KPIs are met, including engagement, reach, conversions, and ROI.
- Track campaign performance using analytics tools and prepare detailed reports with insights and learnings.
Qualifications
- Bachelor’s degree in Marketing, Communications, PR, or a related field.
- 3–5 years of experience in influencer marketing, preferably within an agency or brand environment
- Strong understanding of social media platforms (Instagram, TikTok, YouTube, X, LinkedIn).
- Proven track record of successful influencer campaigns across industries.
- Excellent communication, negotiation, and presentation skills.
- Data driven mindset with experience using analytics and influencer tracking tools.
- Passion for trends, culture, and storytelling.
Preferred Qualifications
- Experience in paid media amplification of influencer content.
- Familiarity with regional influencer regulations and GCC influencer markets.
- Creative mindset with a keen eye for visual storytelling and brand tone.
What we offer at YAZ
- Amazing work culture of inclusivity and diversity.
- Opportunity to work with top tier clients.
- Salary based on experience
- Medical Insurance including dental coverage.
- Collaborative and creative work environment.
- Career growth and professional development opportunities.
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