In-Store Visual Merchandiser
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Key skills for this role
Role Overview
Develop, deliver, and communicate visual concepts that promote the brand, products, and services in-store.
Train and coach the store team on visual merchandising tasks and daily, weekly, and seasonal presentation activities.
Key Skills for This Role
Full Job Posting
Position Objective
Develop, deliver, and communicate visual concepts that promote the brand, products, and services in-store.
Train and coach the store team on visual merchandising tasks and daily, weekly, and seasonal presentation activities.
Brand Image and Visual Merchandising
- Ensure brand identity and presentation standards are achieved consistently in windows and in-store.
- Implement brand-specific visual merchandising standards and coordinate displays according to brand guidelines and strategy.
- Develop floor plans and maximize visual impact.
- Arrange merchandise, signage, fixtures, and in-store layouts according to the relevant guide.
- Photograph each change made to merchandise displays.
- Use creative lighting for window displays.
- Maximize placement of new product lines and re-merchandise the store as trends change.
- Create store layouts according to product categories and ensure proper merchandising of items.
- Collect reviews and feedback about merchandise presentation.
Commercial and Store Support
- Work with operations and brand management teams to increase sales.
- Work with the visual merchandising manager and sales team to achieve commercial goals.
- Support store pre-openings and conduct timely visits to ensure brand standards are implemented and followed.
- Research current market trends and lifestyles.
Requirements
- Ability to develop, deliver, and communicate visual concepts for in-store brand, product, and service promotion.
- Ability to implement brand-specific visual merchandising standards and coordinate displays according to brand guidelines.
- Ability to develop floor plans and maximize visual impact through merchandise, signage, fixtures, and store layout.
- Ability to train and coach store teams on visual merchandising tasks.
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