Head of Marketing
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Key skills for this role
About the Role
Circles, a global technology company reimagining the telco industry, is seeking a strategic Head of Marketing (MENA) to architect and execute end-to-end marketing strategy for a new digital telecom brand.
Key Skills for This Role
Responsibilities
- Define and own the full funnel marketing strategy, taking accountability for digital and offline acquisition, customer retention, and delivering channel performance and growth
- Develop and execute scalable GTM frameworks including core messaging, communication mix, and end to end campaigns
- Co create and scale distinctive B2C digital brand, adapting brand narrative and positioning for local relevance
- Oversee media planning and creative execution across performance digital, social, influencer, content marketing, and ATL channels
- Establish, track and optimize core marketing KPIs including CAC, CPA, customer engagement, and revenue contribution
- Partner closely with Product, Design and Commercial teams to integrate marketing initiatives with product roadmap and pricing strategies
- Build, mentor, and lead a high performing regional marketing team fostering a data driven, agile culture
Requirements
- 13+ years of total experience, including 5+ years in marketing leadership roles within high growth B2C digital, telecom, or technology businesses
- Proven track record in building scalable consumer brands and driving user acquisition across full funnel channels
- Hands on experience in launching new consumer propositions and driving rapid user growth through performance, social, and content led campaigns
- Expertise in MENA markets, with ability to localize marketing and creative strategy
- Experience managing external agencies, media partners, and creative production across multiple markets
- Experience operating in zero to one or scale up environments with marketing budget ownership
- Previously worked in a matrix environment and comfortable operating in fast paced organizations
Full Job Posting
About the Role
- We are seeking a strategic, growth oriented Head of Marketing (MENA) to architect and execute the end to end marketing strategy for a new digital telecom brand launching in the region.
- Reporting directly to the General Manager, this is a critical leadership role responsible for establishing a highly differentiated brand positioning, driving full funnel customer acquisition, and engineering culturally resonant narratives.
Roles And Responsibilities
- Strategic Growth Leadership: Define and own the full funnel marketing strategy, taking accountability for digital and offline acquisition, customer retention, and delivering channel performance and growth.
- Go to Market (GTM) Strategy: Develop and execute scalable GTM frameworks including core messaging, communication mix, directing end to end campaigns that ensure clear market differentiation.
- Brand Identity & Localization: Co create and scale distinctive B2C digital brand. Adapt the brand narrative, positioning, personality, and tone of voice to ensure deep local relevance.
- Media & Channel Optimization: Oversee media planning and creative execution across performance digital, social, influencer network, content marketing and ATL channels.
- Commercial & Performance Accountability: Establish, track and optimize core marketing KPIs, including CAC, CPA, customer engagement, and revenue contribution.
- Cross Functional Collaboration: Partner closely with the Product, Design and Commercial teams to ensure marketing initiatives integrate with product roadmap, pricing strategies and customer insights.
- Functional Leadership & Capability Building: Build, mentor, and lead a high performing regional marketing team that fosters a data driven, agile and continuous improvement culture.
Professional Experience
- 13+ years of total experience, including 5+ years in marketing leadership roles within high growth B2C digital, telecom, or technology businesses.
- Proven track record in building scalable consumer brands and driving user acquisition across full funnel channels.
- Hands on experience in launching new consumer propositions and driving rapid user growth through performance, social, and content led innovative consumer campaigns.
- Expertise in MENA markets, with the ability to localize marketing and creative strategy to regional insights.
- Experience managing external agencies, media partners, and creative production across multiple markets.
- Experience operating in zero to one or scale up environments with marketing budget ownership and strong commercial acumen strongly preferred.
- Previously worked in a matrix environment and comfortable operating in fast paced organizations.
Preferred Experience
- Prior experience in a digital first telecommunications operator or subscription based consumer business.
- Previous experience in multicultural or regional leadership roles across markets is highly desirable.
About Circles
- Founded in 2014, Circles is a global technology company reimagining the telco industry with its innovative SaaS platform.
- Circles partners with leading telco operators across multiple countries and continents, including KDDI Corporation, Etisalat Group (e&), AT&T, and Telkomsel.
- Circles is backed by renowned global investors, including Peak XV Partners (formerly Sequoia), Warburg Pincus, Founders Fund, and EDBI.
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