Head of Marketing & Communications

Opportunity Overview

Marketing Strategy and Function Development

• Develop an integrated marketing and communications strategy aligned with organisational objectives.
• Establish the function’s structure, processes, governance and operating model.
• Develop annual plans, budgets, performance frameworks, brand guidelines and communications standards.
• Identify market trends and opportunities to strengthen organisational positioning.

Brand, Communications and Digital

• Own the corporate brand across the organisation and its business activities.
• Lead the corporate website, digital marketing, search strategy and LinkedIn presence.
• Develop executive communications, speeches, articles, statements and thought leadership content.
• Support senior executives with personal branding and external communications.
• Manage external PR, communications, creative and digital agencies.

Content and Business Development

• Develop corporate and commercial marketing materials, including presentations, brochures, proposals and credentials.
• Create thought leadership and insight-led content.
• Develop campaigns supporting business development, client engagement and brand awareness.
• Partner with commercial and business teams on tailored marketing and client-facing materials.

Events and Stakeholder Engagement

• Develop and manage an annual corporate events and engagement programme.
• Lead senior-level events, conferences, roundtables, client engagements and corporate initiatives.
• Manage event budgets, timelines, suppliers and external partners.
• Evaluate event performance and improve future engagement activity.

Performance and Leadership

• Establish KPIs across marketing and communications activity and monitor digital, social, campaign and event performance.
• Produce regular performance reports for senior leadership and use insight to improve effectiveness.
• Build, recruit, manage and develop a high-performing Marketing & Communications function.
• Establish accountability, creativity, collaboration and continuous improvement across the function.

Candidate Requirements

• 15+ years of experience across Marketing & Communications, with significant leadership experience.
• Proven experience building, developing or transforming a marketing and communications function.
• Strong experience across corporate communications, brand, digital marketing, content, events and stakeholder engagement.
• Excellent written and verbal communication skills, including executive-level content production.
• Experience managing agencies, suppliers, budgets and multiple concurrent projects.
• Commercial understanding of marketing and communications support for organisational growth and business development.
• Relevant experience in financial services, banking, investment management, wealth management, professional services, consulting or government-related organisations is advantageous.