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Head of Marketing & Communication

Hyundai Motor Company
Dubai, UAE
Full-time
Mid-Senior
Onsite
Discovered Yesterday
Regional marketing strategyBrand managementMarketing communicationsDigital marketingCRMLead generation
Free

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Regional marketing strategyBrand managementMarketing communications
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Summary Description

Lead Hyundai's brand, marketing, communication, CSR, digital, and customer engagement strategies across the Middle East and Africa.

Provide regional functional leadership, establish governance frameworks and performance standards, and drive execution across managed markets.

Act as the primary marketing interface with Headquarters, aligning global brand direction, regional priorities, and market performance objectives.

Market Strategy & Execution

  • Develop and execute regional marketing and communication strategies aligned with business objectives and growth priorities.
  • Own the regional marketing calendar, campaign roadmap, and performance KPIs.
  • Lead marketing execution across HMMEA-managed markets.

Brand, Product, Digital & Communication

  • Lead regional brand building, product launch execution, communication strategy, and customer engagement initiatives.
  • Oversee digital marketing, CRM operations, lead generation, and customer journey enhancement programs.
  • Manage corporate communications, public relations, media relations, events, sponsorships, CSR, and crisis communication.

Performance Marketing Ownership

  • Manage annual marketing budget planning, allocation, utilization, and ROI tracking.
  • Monitor business and marketing KPIs and recommend corrective actions to improve performance.
  • Drive performance marketing across paid media, SEO/GEO, CRM, analytics, and digital platforms.

Digital Transformation Leadership

  • Lead regional digital transformation initiatives across marketing platforms, tools, and processes.

HQ & Distributor Alignment

  • Serve as the primary marketing interface with Hyundai Motor Company Headquarters.
  • Coordinate regional brand and marketing initiatives, distributor marketing activities, product launches, and strategic projects across markets.
  • Align regional priorities with global brand, communication, and business strategies.

Authority

Act as the regional functional authority for marketing and communication.

Approve regional frameworks, standards, governance policies, and major marketing initiatives.

Review and endorse market-level marketing plans and budgets.

Lead and direct regional digital transformation and performance marketing initiatives.

Define digital and performance marketing standards, KPIs, and optimization frameworks.

Physical Requirements

  • The role involves normal office duties at the regional headquarters.
  • Travel requirements are approximately 15% to 20%.

Requirements

  • Provide regional functional leadership for marketing and communication across Middle East and Africa markets.
  • Own regional marketing calendars, campaign roadmaps, and performance KPIs.
  • Manage annual marketing budget planning, allocation, utilization, and return-on-investment tracking.
  • Lead regional digital transformation initiatives across marketing platforms, tools, and processes.
  • Serve as the primary marketing interface with Hyundai Motor Company Headquarters.
  • Travel requirements are approximately 15% to 20%.

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