Head of CRM

Requirements

• Strong experience working with CRM, customer engagement, campaign management, and marketing automation in a complex organization.
• Solid understanding of operational CRM processes, CRM & Marketing automation platforms, customer communication orchestration, and segmentation execution.
• Experience leading people, competence development, or capability development in a Nordic, multi-market, or matrix environment.
• Proven ability to drive alignment and decision-making across markets, business units, and enabling functions.
• Strong understanding of how data, tooling, automation, and processes enable scalable and personalized customer interactions.
• Analytical mindset and ability to connect CRM activities to business objectives, customer outcomes, and performance measurement.
• Excellent communication, facilitation, and coaching skills in both strategic and operational contexts.
• Ability to take ownership of a broad capability area and drive it from direction-setting to practical implementation.
• Experience working closely with customer lifecycle, analytics, segmentation, marketing, digital sales, or service-related functions is highly valued.
• Fluency in English; local language skills are considered a plus.

Benefits

• An inclusive work environment where everyone is welcome.
• Career and development opportunities in the biggest insurance company in the Nordics.
• A highly skilled and collaborative professional environment.
• Possibility of hybrid workplace.
• Health promoting workplace with wellness allowance and sports activities.
• Great insurance benefits, lunch benefit and high pension savings.

About the Company