CRM & MarTech Platform Specialist
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Key skills for this role
Role Overview
The role supports adoption and effective use of customer engagement technology across teams in the Nordics.
The initial platform focus is Bloomreach Engagement, a customer data and engagement platform.
The position focuses on platform enablement and governance rather than campaign production or software development.
Key Skills for This Role
Full Job Posting
Role overview
The role supports adoption and effective use of customer engagement technology across teams in the Nordics.
The initial platform focus is Bloomreach Engagement, a customer data and engagement platform.
The position focuses on platform enablement and governance rather than campaign production or software development.
Responsibilities
- Drive adoption of Bloomreach Engagement by translating platform capabilities into customer engagement use cases.
- Deliver onboarding, training, coaching, demonstrations, and practical guidance for platform users.
- Review campaign implementations and recommend improvements based on agreed guidelines and customer experience principles.
- Create shared templates, documentation, naming practices, and reusable platform resources.
- Support governance and lifecycle management so shared resources remain structured, documented, and maintained.
- Provide functional guidance on privacy, consent, and regulatory requirements.
- Serve as the first contact for functional platform questions and coordinate technical escalation.
- Identify improvements that enhance the platform experience and reduce time to market.
Qualifications
- Experience in platform enablement, key-user work, system administration, MarTech, CRM, customer engagement, or a related role.
- Experience helping users adopt technology through training, coaching, facilitation, documentation, or community building.
- Understanding of customer engagement platforms and how to translate capabilities into business use cases.
- Understanding of data structures, event-based data models, digital touchpoints, audiences, and journey orchestration.
- A structured approach to governance, standardization, documentation, and scalable ways of working.
- Strong stakeholder collaboration and communication skills.
- Professional fluency in English.
- Awareness of privacy, consent, GDPR, and ePrivacy requirements.
- Hands-on Bloomreach CDP experience is a strong advantage.
Team and collaboration
The role sits within Customer Engagement & Analytics and collaborates with MarTech, analytics, data, and IT colleagues.
The specialist will work with the Bloomreach platform team and end-user community across the Nordics.
The position belongs to the Marketing & Communication Solutions chapter.
Benefits
- The role offers opportunities to shape adoption of a modern customer engagement platform across the Nordics.
- The employer offers professional development and career growth opportunities.
- Hybrid working possibilities and wellness, insurance, lunch, and pension benefits are offered.
Location and travel
- The role can be based in a main If office in the Nordics or Baltics.
- Occasional travel to other If offices is expected.
Application information
- Applications were requested by Monday 28th September, with screening and interviews beginning during the application period.
- Applicants should attach a CV and answer the recruitment questions in the application process.
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