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indeed

Head of Commercial - UAE - 12 Months Fixed Term Contract

Brown-Forman
Dubai, UAE
Temporary
Director
Onsite
Discovered 3 weeks ago
Commercial strategyBusiness developmentDistributor managementMarket, portfolio, and channel planningForecastingTrade investment management
Free

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Key skills for this role

Commercial strategyBusiness developmentDistributor management
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Meaningful work from day one

Lead the UAE commercial strategy and business development agenda.

Translate regional and company growth ambitions into market, portfolio, channel, and distributor strategies.

Own annual commercial plans, distributor performance, forecasting, trade investment, and key priorities to deliver sustainable growth and agreed KPIs.

What you can expect

  • Develop, review, and propose the RTC evolution in MENA partner markets with key stakeholders.
  • Set annual strategic priorities with distributors aligned to growth ambitions and market opportunities.
  • Lead the development and execution of annual market, portfolio, and channel plans to achieve KPIs.
  • Manage rolling forecasts, monitor distributor performance, and partner to achieve annual objectives.
  • Lead negotiation of distributor contracts and establish terms that promote sustainable growth.
  • Provide leadership, direction, and personal development for the direct team and distributor-dedicated teams.
  • Develop consistent investment plans across markets and trade channels and optimize them using ROI criteria.
  • Monitor distributor net sales, margins, trade spending, and value-chain performance with the Finance partner.
  • Track brand performance and KPIs and recommend changes to P&L projections or strategic direction.
  • Build reporting systems and provide regular updates on trade channels and competitive activities.
  • Establish ways of working with distributors and manage internal reporting requirements.
  • Update leadership on market, portfolio, channel, and promotional developments and support rolling forecasting and IBP.

What you bring to the table

  • Ability to lead, inspire, and develop a direct team and influence the organization.
  • Ability to organize and manage multiple markets and projects through completion by specific deadlines.
  • Strategic vision and thinking with the ability to identify new business opportunities.
  • Ability to build and foster strong internal and external relationships with strong stakeholder awareness.
  • Excellent analytical skills and commercially informed, solution-focused problem-solving ability.
  • Willingness to travel up to 40% of the time.
  • Superior communication skills, including influencing, listening, presentations, and written communication.
  • Fluent English, spoken and written.
  • People management experience.

Preferred expertise

  • Premium FMCG or beverage expertise is preferred.
  • RTM or RTC transformation experience is preferred.
  • Cross-functional acumen is preferred.
  • Advanced S&OP or IBP knowledge is preferred.

Employment term

  • The role is a 12-month fixed-term contract.

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