Head of Brand & Growth

About Tabrah Holding

• Tabrah Holding is a multi-brand lifestyle company operating across fitness, F&B, and hospitality, with a strong focus on community-driven experiences and brand identity.
• Current portfolio includes:
• Velo Gym – Premium boutique fitness experience
• Run of the Mill – Healthy lifestyle concept
• Neighborhood – Mediterranean dining experience
• Close Enough – Micro-bakery concept
• The brands operate as an ecosystem, not standalone businesses.
• 1.

Role Overview

• The Head of Brand & Growth is the senior marketing leader responsible for translating Tabrah Holding’s vision into a structured, high-performing marketing system across all brands.
• This role sits between the founders and the internal team, ensuring that all marketing activity is:
• Strategically aligned
• Operationally structured
• Creatively strong
• Commercially effective
• The role does not replace the current creative function.
• Instead, it organizes, leads, and elevates it, ensuring that brand expression and business performance are tightly connected.

2

• .Role Purpose
• To build and lead a scalable marketing system that:
• Drives measurable growth across all brands
• Maintains strong and differentiated brand identities
• Connects customers across the Tabrah ecosystem
• Reduces founders’ involvement in day-to-day marketing operations

3.Reporting Structure

Leads

• Creative Director

• Graphic Designer (part-time)

• External agencies / freelancers (performance, production, etc.)

A. Marketing Strategy & Planning

• Develop annual and quarterly marketing strategies across all brands
• Translate business objectives into clear marketing plans and priorities
• Build and maintain a structured marketing calendar (campaigns, activations, launches)
• Align marketing plans with seasonality, openings, and commercial targets

B. Campaign Leadership & Execution System

• Establish a clear campaign workflow:
• Brief → Concept → Approval → Execution → Reporting
• Ensure every campaign starts with a structured brief and defined objectives
• Oversee campaign rollout across digital, in-store, and experiential touchpoints
• Lead or co-lead major campaigns, launches, and activations

C. Performance & Growth Management

• Define and track key performance metrics across all brands
• Monitor campaign performance and optimize based on data
• Manage marketing budgets and allocate spend effectively
• Oversee performance marketing (in-house or external)
• Ensure marketing activity drives:
• Footfall
• Revenue
• Membership growth
• Customer retention

D. Brand & Ecosystem Management

• Ensure each brand maintains a strong and distinct identity
• Align all marketing output with brand positioning and tone of voice
• Build cross-brand initiatives across Tabrah ecosystem
• (e.g., Velo → Run of the Mill → Neighborhood)
• Identify opportunities for collaborations, partnerships, and brand extensions

E. Team Leadership & Workflow Management

• Lead and structure the current marketing team
• Define roles, responsibilities, and expectations clearly
• Improve workflow, communication, and accountability
• Support and guide the Creative Director without replacing their role
• Identify capability gaps and hiring needs over time

F. Reporting & Decision-Making

• Build a simple, consistent marketing reporting system
• Submit monthly performance reports to management
• Provide clear recommendations based on data and insights
• Ensure all decisions are backed by both:
• Brand understanding
• Commercial impact
• 5.What this role is

Not

• A content creator or designer
• A social media executor
• A pure performance marketer
• A business development manager
• A replacement for the founders’ vision
• This role is a leader, operator, and system builder.

Educational Background

Experiences

• 5–8+ years in marketing within lifestyle, F&B, fitness, or hospitality
• Experience in multi-brand or multi-location businesses
• Proven experience owning marketing strategy and execution
• Experience managing small teams in fast-paced environments
• Proficiency in English is essential; additional language skills such as Arabic, Spanish, French and etc., are considered an advantage.