Head of Brand Design

Employment Type: Full-time

Role Overview

Key Responsibilities

• Lead the visual identity and creative direction of NIP across all marketing and brand touchpoints.
• Work closely with the Head of Marketing & Social Media, Social Content Manager, and Production Lead to translate marketing strategy into impactful creative output.
• Own the quality, consistency, and evolution of the NIP brand across campaigns, social media, events, presentations, and other key materials.
• Direct and manage the work of the Graphic Designer and Junior Graphic Designer, providing clear feedback, support, and development.
• Set design priorities, assign work, and ensure deadlines and quality standards are consistently met.
• Create and oversee creative concepts, visual systems for campaigns and brand initiatives.
• Ensure all design output is aligned with brand guidelines while also pushing the brand forward in fresh and relevant ways.
• Work across formats and platforms, adapting creative ideas into assets that perform across digital, social, and event environments.
• Collaborate closely with the Production Lead to ensure visual concepts are executed effectively across video and motion content.
• Support the Social Content Manager by shaping the visual tone and design approach for social-first content.
• Review and refine design work across the team, ensuring strong typography, layout, composition, and attention to detail.
• Maintain a high standard of creative excellence while balancing speed, practicality, and business priorities.
• Contribute hands-on design where required, especially on high-priority or high-visibility projects.
• Stay current with design trends, brand innovations, digital culture, and esports aesthetics to keep the NIP visual identity modern and relevant.
• Help develop scalable templates, workflows, and systems that improve efficiency across the design function.
• Collaborate with internal stakeholders to ensure the brand is represented consistently across every touchpoint.

What We’re Looking For

• 10+ years of combined experience in design and art direction, ideally in entertainment, esports, sports, digital media, agency, or brand environments.
• Proven experience leading creative direction and managing designers in a fast-paced, high-output environment.
• A strong portfolio demonstrating excellent visual thinking, brand development, campaign work, and digital design.
• Deep knowledge of design principles, typography, layout, composition, color, and visual storytelling.
• Strong understanding of how to build and maintain a brand identity across multiple formats and channels.
• Experience working closely with marketing, content, and production teams to deliver integrated campaigns.
• Excellent leadership, communication, and feedback skills.
• Ability to balance strategic thinking with hands-on creative execution.
• Highly organized, collaborative, and comfortable managing multiple priorities at once.
• Strong command of Adobe Creative Cloud and other relevant design tools.
• An understanding of esports, gaming, or youth culture is a strong advantage.
• Proactive, commercially aware, and able to bring clarity and creative confidence to a small but ambitious team.