Head of Brand and Communications
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Key skills for this role
About the Role
25hours Hotels is seeking a Head of Brand and Communications to develop and implement marketing strategies, manage a team, and oversee digital marketing channels. The role requires 5+ years of marketing leadership experience, strong analytical skills, and expertise in brand management.
Key Skills for This Role
Responsibilities
- Develop and implement a comprehensive marketing strategy to increase sales and customer acquisition
- Hire, train, and manage a team of marketing professionals
- Develop and optimize digital marketing campaigns across paid search, social media, email, and other channels
- Analyze marketing performance and generate reports with key metrics and recommendations
- Work with cross functional teams to ensure e commerce store meets business objectives
- Partner with Brand leaders to define brand personality, service philosophy, values, and rituals
- Craft and implement strategy to re ignite brand personality and drive positive results
- Create and protect brand service quality, differentiation, and culture globally
- Develop new strategies and build cases for internal/external support
- Manage all digital marketing channels and campaigns to ensure brand consistency
Requirements
- Bachelor's degree in marketing, business administration, or a related field
- 5+ years of experience in marketing, with at least 5 years in a leadership role
- Proven track record of developing and executing successful marketing campaigns
- Strong leadership and team management skills
- Excellent communication and collaboration abilities
- Ability to analyze data and metrics to make informed decisions
- Knowledge of marketing automation platforms, analytics tools, and CRM systems
- Experience in B2B marketing will be an advantage
- Ability to work in a fast paced environment and manage multiple projects simultaneously
Full Job Posting
Company Description
- At the 25hours Hotel One Central, Bedouin traditions are brought back to life and reinterpreted in a contemporary way. We are a colourful, diverse, professional team and love our friendly, informal culture.
Job Description
- Develop and implement a comprehensive marketing strategy to increase sales and customer acquisition, improve customer retention, and maximize revenue from our e commerce channel.
- Hire, train, and manage a team of marketing professionals to execute on marketing plans.
- Develop and optimize digital marketing campaigns across various channels such as paid search, social media, email, and other channels.
- Analyze marketing performance and generate reports that outline key metrics, insights, and recommendations for improvement.
- Work closely with cross functional teams such as product development, design, and analytics.
- Partner with the assigned Brand leaders to define the brand, Brand Personality, Service philosophy, values, terminology, and rituals.
- Craft and implement the strategy to re ignite the assigned Brand’s individual personality.
- Create and protect the Brand’s service quality, differentiation, and culture globally.
- Develop new strategies, building cases, gaining internal/external support.
- Manage all digital marketing channels (SEO, PPC, email marketing, Display, Meta, social media, content marketing, etc.) and campaigns to ensure brand consistency.
Qualifications
- Bachelor's degree in marketing, business administration, or a related field
- 5+ years of experience in marketing, with at least 5 years in a leadership role
- Proven track record of developing and executing successful marketing campaigns
- Strong leadership and team management skills
- Excellent communication and collaboration abilities
- Ability to analyze data and metrics to make informed decisions
- Knowledge of marketing automation platforms, analytics tools, and CRM systems
- Experience in B2B marketing will be an advantage
- Ability to work in a fast paced environment and manage multiple projects simultaneously
Additional Information
- Get to know all the other 25hours hotels and stay ten nights a year for free as an employee!
- Take advantage of being part of Ennismore and get generous discounts when visiting our bars and restaurants as well as booking hotel rooms all over the world
- Benefit from great offers from our numerous cooperation partners
- Be part of our hilarious staff parties and much more...
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