Head of Brand and Communications
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Key skills for this role
About the Role
25hours Hotels seeks a Head of Brand and Communications to lead marketing strategy, brand development, and digital campaigns. The role involves managing a team, optimizing e-commerce channels, and ensuring brand consistency across all touchpoints.
Key Skills for This Role
Responsibilities
- Develop and implement a comprehensive marketing strategy to increase sales and customer acquisition, improve customer retention, and maximize revenue from e commerce channel.
- Hire, train, and manage a team of marketing professionals to execute on marketing plans, collaborate with other departments, and meet business objectives.
- Develop and optimize digital marketing campaigns across various channels such as paid search, social media, email, and other channels to drive traffic, increase conversion rates and customer lifetime value.
- Analyze marketing performance and generate reports that outline key metrics, insights, and recommendations for improvement.
- Work closely with cross functional teams such as product development, design, and analytics to ensure that e commerce store meets business objectives, is aligned with brand standards, and delivers an optimal customer experience.
- Partner with assigned Brand leaders to define the brand, Brand Personality, Service philosophy, values, terminology, and rituals.
- Craft and implement the strategy to re ignite the assigned Brand’s individual personality and drive positive Guest, Social Media, and Team Member results.
- Create and protect the Brand’s service quality, differentiation, and culture globally.
- Manage all digital marketing channels (SEO, PPC, email marketing, Display, Meta, social media, content marketing, etc.) and campaigns to ensure brand consistency.
- Develop and manage digital marketing campaigns including budgeting, scheduling, and tracking.
Requirements
- Bachelor's degree in marketing, business administration, or a related field
- 5+ years of experience in marketing, with at least 5 years in a leadership role
- Proven track record of developing and executing successful marketing campaigns
- Strong leadership and team management skills
- Excellent communication and collaboration abilities
- Ability to analyze data and metrics to make informed decisions
- Knowledge of marketing automation platforms, analytics tools, and CRM systems
- Experience in B2B marketing will be an advantage
- Ability to work in a fast paced environment and manage multiple projects simultaneously
Full Job Posting
Company Description
- At the 25hours Hotel One Central, Bedouin traditions are brought back to life and reinterpreted in a contemporary way.
- We are a colourful, diverse, professional team and love our friendly, informal culture.
Job Description
- Develop and implement a comprehensive marketing strategy to increase sales and customer acquisition, improve customer retention, and maximize revenue from our e commerce channel.
- Hire, train, and manage a team of marketing professionals to execute on marketing plans, collaborate with other departments, and meet business objectives.
- Develop and optimize digital marketing campaigns across various channels such as paid search, social media, email, and other channels to drive traffic, increase conversion rates and customer lifetime value.
- Analyze marketing performance and generate reports that outline key metrics, insights, and recommendations for improvement.
- Work closely with cross functional teams such as product development, design, and analytics to ensure that our e commerce store meets business objectives, is aligned with brand standards, and delivers an optimal customer experience.
- Partner with the assigned Brand leaders to define the brand, Brand Personality, Service philosophy, values, terminology, and rituals.
- Craft and implement the strategy to re ignite the assigned Brand’s individual personality and drive positive Guest, Social Media, and Team Member (TM) results.
- Create and protect the Brand’s service quality, differentiation, and culture globally; including defining a clear narrative and service differentiation to ensure consistent execution of identity elements internally and with our partners.
- Collaborate with internal partners including, communications, learning & development, and other key partners, to create and identify the best channels and resources to drive team member education and execution.
- Develop new strategies, building cases, gaining internal/external support.
- Create service experience solutions best fit your Brand, and successfully deploy them to hotels, team members, and owners/operators.
- Build, deploy, and continuously optimize a suite of tools that help GMs and TMs deliver outstanding experiences to every guest, every time.
Qualifications
- Bachelor's degree in marketing, business administration, or a related field
- 5+ years of experience in marketing, with at least 5 years in a leadership role
- Proven track record of developing and executing successful marketing campaigns
- Strong leadership and team management skills
- Excellent communication and collaboration abilities
- Ability to analyze data and metrics to make informed decisions
- Knowledge of marketing automation platforms, analytics tools, and CRM systems
- Experience in B2B marketing will be an advantage
- Ability to work in a fast paced environment and manage multiple projects simultaneously
Additional Information
- Get to know all the other 25hours hotels and stay ten nights a year for free as an employee!
- Take advantage of being part of Ennismore and get generous discounts when visiting our bars and restaurants as well as booking hotel rooms all over the world
- Benefit from great offers from our numerous cooperation partners
- Be part of our hilarious staff parties and much more...
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