Head of Acquisitions
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
About the Role
Wio Bank is hiring a Head of SME Acquisition to own the growth of the SME liability book. This leadership role is accountable for new-to-bank CASA acquisition and funded AED balances, requiring a proven track record in deposit and balance growth.
Key Skills for This Role
Responsibilities
- Own and deliver Wio’s SME liability targets — funded account growth, total CASA balance build up, and book profitability
- Drive acquisition of high quality, funding SME relationships
- Build the sales team and capacity needed to sustain higher volume liability onboarding
- Own the end to end digital acquisition funnel on Wio Business
- Build and manage acquisition partnerships that feed liability growth
- Track acquisition, balance, and profitability metrics across all channels
Requirements
- 15+ years in SME / business / commercial banking with a demonstrable track record of growing a liability (CASA / deposit) book and its profitability
- Carried and delivered balance and funding targets, not just account opening or customer count targets
- Proven experience building, scaling, and managing direct sales teams in a banking environment
- Deep understanding of the UAE SME ecosystem — CSPs, free zones, and the CBUAE regulatory landscape
- Strong commercial and analytical judgement
Full Job Posting
Role Overview
- As head – SME Acquisition, you own the growth of Wio’s SME liability book.
- This is a target carrying leadership role accountable for new to bank CASA acquisition and the funded AED balances behind it.
- You will build and lead the sales engine that delivers profitable liability growth at scale.
What You'll Be Responsible For
- Own and deliver Wio’s SME liability targets — funded account growth, total CASA balance build up, and book profitability
- Drive acquisition of high quality, funding SME relationships; explicitly avoid empty account volume
- Build the sales team and capacity needed to sustain higher volume liability onboarding
- Set, calibrate, and cascade balance and funding targets across the team
- Forecast pipeline and balance build up, and adjust resourcing and incentives
- Own the end to end digital acquisition funnel on Wio Business
- Identify and remove drop off across the funnel
- Use data and cohort analysis to optimise cost per funded account
- Build and manage acquisition partnerships that feed liability growth
- Design co branded programmes, referral models, and channel economics
- Track acquisition, balance, and profitability metrics across all channels
- Refine strategy continuously based on data, market trends, and customer feedback
What Are We Looking For?
- 15+ years in SME / business / commercial banking, with a demonstrable track record of growing a liability (CASA / deposit) book and its profitability
- Carried and delivered balance and funding targets, not just account opening or customer count targets
- Proven experience building, scaling, and managing direct sales teams in a banking environment
- Deep understanding of the UAE SME ecosystem — CSPs, free zones, and the CBUAE regulatory landscape
- Strong commercial and analytical judgement
- Comfortable operating across both a field / direct sales force and a digital acquisition funnel
Preferred Attributes
- Exposure to digital banking, fintech, or neobank acquisition models
- Familiarity with CRM tools and sales automation platforms
- Working knowledge of AML / CTF and KYC requirements relevant to SME onboarding
- Entrepreneurial mindset with a strong ownership bias and a commercial first orientation
Why Join Wio
- Lead liability growth for one of the region’s leading digital banking platforms
- High exposure to strategy, innovation, and senior leadership
- Fast paced, tech forward environment with room to build
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at Wio Bank
Business Development Manager - Education
Abu Dhabi, UAE
Wio Bank is looking for a Business Development Manager to build and grow its Education portfolio in the UAE. The role involves acquiring new customers from nurseries, training centers, and schools, and introducing them t
Customer Success and Onboarding Executive
Abu Dhabi, UAE
Wio Bank is seeking a Customer Success & Onboarding Executive to join its Healthcare & Education team. This hands-on role ensures customers move smoothly from application through to activation, working closely with inter
Internal Audit Manager - Finance, Treasury and ALM
Abu Dhabi, UAE
Wio Bank is hiring an Internal Audit Manager to lead audit coverage across Finance, Treasury, ALM, and Credit Risk. The role requires at least 8 years of banking experience, professional certifications, and expertise in
Payroll Officer
Abu Dhabi, UAE
Wio Bank is seeking a Payroll Officer to own end-to-end payroll accuracy, compliance, and employee experience in Abu Dhabi. The role involves processing monthly payroll, managing final settlements, reconciling payroll da
Customer Success and Onboarding Executive
Abu Dhabi, UAE
Wio Bank seeks a Customer Success & Onboarding Executive for its Healthcare & Education team in Abu Dhabi. The role involves managing the onboarding journey for SME customers, resolving issues, and improving processes. R
Business Development Manager - Education
Abu Dhabi, UAE
We are looking for a Business Development Manager to build and grow Wio's Education portfolio across the UAE. You will acquire new customers across nurseries, training centers, and schools, introducing them to Wio's busi
Manager - Fraud Operations Centre
Abu Dhabi, UAE
About Wio Wio Bank is a leading one-of-a-kind financial platform that is revolutionizing the banking industry in the MENA region. Our platform is here to reboot personal and business banking in the digital age. Our perso
Finance Manager - Islamic Banking
Abu Dhabi, UAE
About Wio Wio Bank is a leading one-of-a-kind financial platform that is revolutionizing the banking industry in the MENA region. Our platform is here to reboot personal and business banking in the digital age. Our perso
Business Development Manager - Education
Abu Dhabi, UAE
Customer Success and Onboarding Executive
Abu Dhabi, UAE
Internal Audit Manager - Finance, Treasury and ALM
Abu Dhabi, UAE
Payroll Officer
Abu Dhabi, UAE
Customer Success and Onboarding Executive
Abu Dhabi, UAE
Business Development Manager - Education
Abu Dhabi, UAE
Manager - Fraud Operations Centre
Abu Dhabi, UAE
Finance Manager - Islamic Banking
Abu Dhabi, UAE