GTM Partnerships

Execute Sparrow's GTM strategy for our partners, such as HRIS systems, disability insurance carriers, payroll systems, PEO organizations, and point solution partnerships.

Identify and secure new partnerships to expand Sparrow's reach and market presence.

Operationalize and deepen our existing partnerships to ensure we are capitalizing on GTM momentum.

Be the face of these partnerships internally, working closely with our internal service, operations, and engineering teams as they scope work, maintain timelines, and drive initiatives to completion.

Negotiate preferred partnerships and build joint GTM initiatives, co-selling frameworks, and other initiatives and partnerships that differentiate Sparrow in the market.

Create materials, training, processes and tools to position Sparrow effectively within partner organizations.

Own pipeline generation, closed-won, and retention business through net-new and existing partnerships.

Partner closely with Sales to activate and manage partner-sourced opportunities.

Track and optimize performance metrics across partnerships to ensure strong ROI and growth.

Build and maintain deep relationships with key stakeholders across all partners.

Serve as the primary point of contact for strategic partnerships, coordinating with internal technical and service teams as they build and support shared customers.

Build the foundation for a scalable partnerships function — processes, playbooks, and future team growth.

5-7+ years of experience in partnerships, channel sales, or business development.

Direct experience working with insurance carriers, point solutions, and/or HRIS ecosystems to build or scale partnership programs in a high-growth environment.

Deep understanding of the HR tech and/or insurance carrier ecosystem .

Strong ability to build and manage partner relationships.

Strategic thinker who can also operate hands-on to build from the ground up.

Experience working cross-functionally with technical, product, and service teams and leading highly technical partnership projects.

Excellent communication and collaboration skills, with the ability to influence across internal and external stakeholders.

Highly self-motivated, results-driven, and comfortable operating in ambiguity.

Our work at Sparrow is impactful. We help People teams with one of the hardest parts of their job, and we support employees at a time when they need it most. We’re driven by our mission, much like a nonprofit, but with the resources and scale of a fast-growing venture-backed company.

Sparrow is proud to be an equal opportunity employer. While we are united by our excitement for the mission and product, the diversity of our experiences is one of our strengths. The Sparrow team is made up of people with all types of backgrounds, and we have teammates in 40 states and counting. To learn more about the Sparrow team and its benefits, check out our careers page.