GTM Engineer

Bobyard is seeking a GTME to design, build, and scale the systems behind our go-to-market motion. You’ll own the infrastructure that ties together Clay, Equals, HubSpot, Lemlist, and our broader GTM data stack; building the systems and analyzing the data that flows through them to fuel growth.

This is a deeply hands-on role for someone who can both architect and analyze, connecting systems, digging into data, and using insights to optimize how we sell, retain, and grow. You’ll blend technical execution, analytical rigor, and creative problem-solving to help leadership make smarter, faster business decisions.

Own and architect HubSpot - building workflows, automations, data models, and integrations that power Sales, CS, and Marketing.

Design scalable systems that create real-time visibility into revenue and performance.

Build reporting and dashboards in Equals for ARR, NRR, conversion rates, pipeline health, commissions, and GTM efficiency.

Connect and manage GTM tools (HubSpot, Clay, Lemlist, SerpApi, etc.) into a unified, insight-driven data ecosystem.

Analyze data to identify trends, forecast outcomes, and drive smarter decisions across sales, retention, and growth.