GTM Engineer - Data & Attribution

Key Responsibilities:

• Data gathering & Pipeline Ownership: Design, build, and manage our data pipeline in BigQuery, unifying data from HubSpot, Dreamdata, Google Ads, LinkedIn, PostHog, and the website into one reliable source of truth. Document the pipeline so it scales beyond you and survives tool changes.
• Attribution & Tracking: Maintain deep, working knowledge of how browsers work, how data is sent, and how cookies, JavaScript, and (server-side) GTM are used. Investigate and resolve discrepancies between platforms and explain why to stakeholders, not just report the gap.
• Dreamdata & Revenue Attribution: Configure and continuously refine Dreamdata to model the full prospect journey, anonymous visitor to closed-won. Use Dreamdata to determine which channels and campaigns are actually generating pipeline. Partner with sales and marketing to translate Dreamdata insights into budget and channel decisions.
• Visualization & Reporting: Build and maintain a clear, executive-facing dashboard (Looker/Looker Studio) showing the performance by channel: spend, leads, meetings, pipeline, and closed-won. Ensure dashboards answer “where is revenue actually coming from?” at a glance, with the ability to drill into any channel or campaign. Keep reporting logic consistent with the underlying attribution model so numbers don’t silently diverge.
• ABM with Clay & AI: Design and run an ABM strategy grounded in our ICP, using Clay to enrich and score accounts, layering in firmographic, intent, and behavioral signals. Leverage AI to personalize messaging at scale in a way that actually gets replies.

General

Technical

Strategic

Nice-to-Have

Why Oneleet?

Perks & Benefits

• Comprehensive health & wellness benefits
• 20 days PTO per year, plus 8 floating holiday
• Remote work culture
• Team off-sites in stunning places (Amsterdam, Italy, etc).
• Competitive compensation & equity
• We hire globally and compensate competitively within each market using geographic pay bands. The range for this role reflects a US national baseline. Offers for candidates in higher cost-of-labor markets (e.g., San Francisco, New York, Zurich) may fall at or above the top of the posted range, while offers in other markets are benchmarked to local standards and are lower. Within any range, individual compensation is determined by work location, skills and experience demonstrated through the interview process, and relevant education or training. This posting reflects base salary only and does not include equity or benefits.
• Remote-First & Global Hiring
• We’re a remote-first company and hire globally in regions where we can legally engage talent directly or via our employer-of-record (EOR) partner. If you’re based outside the U.S., we’ll explore the most compliant hiring arrangement for your location. We make hiring decisions based on merit, skills, and potential regardless of location.
• U.S. Hiring & E-Verify
• For U.S.-based candidates, Oneleet participates in E-Verify to confirm employment eligibility, in accordance with federal regulations. We are an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.
• How we use AI in this Hiring Process
• This company uses automated technology, including AI-assisted tools, to assist in reviewing applications, assessing candidate qualifications, and detecting fraudulent submissions. These tools analyze application data and identity signals to support, but not replace, human hiring decisions. All final hiring decisions are made by a human reviewer. Candidates who require accommodation or who wish to request information about how these tools are used, including requesting the bias audit results, may contact recruiting@oneleet.com. This process is conducted in compliance with applicable federal, state, and local laws.
• Notice for New York City Residents:
• You have a right to take at least 10 business days to decide whether to proceed with submitting your information through this process. By continuing, you confirm your understanding of this notice. If you choose to proceed before the 10-business-day period expires, you are making a knowing and voluntary decision to do so.