GTM Analytics Lead

Our Culture & Values

Role Overview

How You Work

Responsibilities

• Own the canonical revenue data model and all metric definitions, ensuring consistency of data definitions, tables, and lineage across all Sales systems and vendor data sources, while governing calculation standards for ARR, pipeline, win rate, conversion, velocity, and all other revenue metrics used in Sales reporting and planning; when this is done well, metric definitions are never debated in executive discussions and analysis is never challenged on the credibility of its underlying data
• Build and maintain a unified revenue data and business logic layer combining Salesforce, Snowflake, and third-party vendor sources; audit continuously for quality gaps, metric drift, and inconsistencies; this is the foundation everything else in the intelligence stack is built on
• Own all BI dashboards for the Sales organization, from executive KPIs to rep-level performance views
• Produce the decisioning outputs that drive the revenue operating rhythm, from regular-cadence data packages for QBRs, forecasting, and pipeline reviews, to structured outputs that support annual planning, quota-setting, territory design, and capacity modeling; the goal is that leadership always has what it needs to move with confidence, not wait for data to be ready or reconciled
• Provide clean, reliable, and well-documented data inputs to power GTM automation; partner with the GTM Engineer to validate inputs and flag data quality issues
• Establish and automate repeatable data processes in SQL, replacing manual spreadsheet workflows across Sales Operations and Sales Leadership, converting recurring manual work into reliable infrastructure and reducing time-to-insight for the team
• Coordinate with Analytics Engineering and Business Systems on Sales data modeling and data quality, from dbt transformations of Salesforce data into exec reporting

Requirements

• Strong SQL skills; production-quality queries, well-documented data models, and code written as though others will maintain and build on it
• Experience in data architecture, management, and warehousing; Snowflake strongly preferred
• Hands-on experience with Salesforce data, including schema familiarity, field-level data quality patterns, and how Salesforce data flows into downstream reporting and analytics systems
• Proficiency in modern BI tools such as Sigma Computing, Hex, Omni, Tableau, or equivalent with a track record of dashboards that are trusted and actively used
• Demonstrated experience building and maintaining a unified data and intelligence layer that is clean, governed, and serves as a genuine single source of truth
• Experience supporting strategic planning cycles — including quota-setting, capacity modeling, or territory design — with structured, data-backed outputs
• Ability to engage directly with Sales Leadership, Finance, and Marketing as a credible data expert, translating technical complexity into clarity without sacrificing rigor
• Background in Data Analytics, Analytics Engineering, GTM Analytics, or Business Intelligence with strong GTM and Sales fluency; Revenue / Sales Operations backgrounds with equivalent technical depth are also well-suited for this role

Preferred

Compensation

• The expected base salary range for this position is $135,000 - $165,000. Actual compensation will depend on factors including budget, skills, experience, location, and internal equity. This position may also be eligible for bonuses, equity, or other forms of compensation, where applicable.

Benefits

• Comprehensive health, dental, vision, and prescription drug coverage for employees and eligible dependents starting on your first day of employment
• Mental health, paramedical, and wellness benefits
• Life, Accidental Death & Dismemberment (AD&D), Short-Term Disability, and Long-Term Disability coverage
• Emergency travel medical coverage
• Paid vacation, sick days, statutory holidays, and floating holidays
• Paid Family Leave
• Employee Assistance Program
• Quarterly self-care stipends
• And more!
• ButterflyMX provides equal employment opportunities to all applicants and employees without discrimination or harassment on the basis of any characteristic protected under applicable federal, provincial, or local law, including race, ancestry, place of origin, colour, ethnic origin, citizenship, creed (religion), sex, sexual orientation, gender identity or expression, age, record of offences (where applicable), marital status, family status, or disability.
• We strive to create an accessible and inclusive experience for all candidates and employees. If you need reasonable accommodations during the application or the recruiting process, please let our recruiting team know.