Growth Product Manager - User Activation (Chinese & English Speaker)

About Bybit

Role Overview

Responsibilities

• Own MAU and cumulative-transactor metrics and execute user activation growth strategies.
• Lead growth feature planning and iteration for task systems, check-ins, rewards stores, and trading incentives.
• Plan and operate trading competitions, airdrops, seasonal events, and other user campaigns.
• Build campaign platforms or templatized frameworks from 0 to 1.
• Optimize activation conversion and retention using funnel analysis, segmentation, and A/B testing.
• Coordinate design, engineering, data, and compliance resources.
• Monitor industry trends and competitors to identify growth opportunities.

Requirements

• At least 5 years in internet product or growth roles, including at least 2 years at a crypto exchange or Web3 platform.
• Demonstrated ownership of activation or retention metrics with proven results.
• Strong consumer-facing product design skills and 0-to-1 experience with task systems, gamification, or viral growth features.
• Proven large-scale campaign planning and execution experience.
• Experience with licensed or regulated platforms, including KYC tiering and geo-restrictions.
• Proficiency in SQL and BI tools and ability to design and analyze A/B experiments.
• Excellent cross-cultural communication skills and comfort with multi-timezone collaboration.

Nice to Have

• Campaign product experience at super apps such as Taobao or Alipay.
• Experience at top-tier exchanges such as Bybit, OKX, or Binance.
• Experience building referral or affiliate growth systems.
• Understanding of derivatives user behavior.
• Multi-region operational experience in SEA, LATAM, or Europe.

Benefits

• Bybit offers professional development support through a study growth fund.
• Employees can participate in internal events, global collaboration, career advancement, and internal mobility opportunities.

Employment

• The position is full-time.