Base Career helps you apply smarter for this job.
Key skills for this role
The Growth Operations Lead sits at the centre of Gatekeeper’s demand generation engine, owning campaign execution, marketing operations, and website performance.
This is a highly hands-on role focused on building, launching, and optimising campaigns while ensuring our marketing infrastructure — particularly HubSpot — is structured, automated, and operating effectively.
Working closely with the Head of Growth, RevOps, Product, and the wider Marketing team, you will ensure every lead is accurately captured, scored, routed, and tracked throughout the funnel.
This role requires an AI-first mindset, where automation, tooling, and data-driven experimentation are prioritised to maximise efficiency and performance.
Your success will ultimately be measured by your contribution to qualified pipeline generation, funnel efficiency, and the accuracy of marketing data and attribution.
The Growth Operations Lead sits at the centre of Gatekeeper’s demand generation engine, owning campaign execution, marketing operations, and website performance.
This is a highly hands-on role focused on building, launching, and optimising campaigns while ensuring our marketing infrastructure — particularly HubSpot — is structured, automated, and operating effectively.
Working closely with the Head of Growth, RevOps, Product, and the wider Marketing team, you will ensure every lead is accurately captured, scored, routed, and tracked throughout the funnel.
This role requires an AI-first mindset, where automation, tooling, and data-driven experimentation are prioritised to maximise efficiency and performance.
Your success will ultimately be measured by your contribution to qualified pipeline generation, funnel efficiency, and the accuracy of marketing data and attribution.
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
, GBR
, CAN
, GBR
, GBR
, CAN
, CAN
, CAN
, CAN
Own HubSpot as the operational backbone of marketing, including properties, lifecycle stages, workflows, lead scoring, routing, consent management, and documentation.
Develop and maintain marketing automation, segmentation, and campaign orchestration to support pipeline growth.
Ensure database health through ongoing deduplication, data normalisation, suppression management, and compliance with GDPR.
Maintain accurate lifecycle definitions, routing logic, and pipeline structures to ensure reporting and forecasting integrity.
Plan, build, launch, and optimise paid campaigns across platforms including LinkedIn Ads, Google Ads, Meta, YouTube pre-roll, and geo-targeted campaigns.
Monitor campaign performance and reconcile advertising spend with pipeline contribution and revenue outcomes.
Continuously test creative, messaging, audiences, and targeting strategies to improve conversion rates and reduce CAC.
Experiment with emerging advertising formats including LLM-driven or contextual placements as they evolve.
Own the operational health of the website including structure, metadata, crawlability, schema markup, redirects, and performance.
Manage GTM implementation, GA4 configuration, conversion tracking, and event instrumentation.
Ensure the website is optimised for both human buyers and AI-driven discovery through structured data and machine-readable content.
Build and deploy landing pages, nurture journeys, and AI-assisted email campaigns aligned to target personas and buying stages.
Manage email marketing execution including segmentation, deliverability optimisation, and campaign reporting.
Run A/B testing across landing pages, CTAs, subject lines, forms, and lead capture flows to continuously improve conversion.
Leverage AI tools for audience research, campaign ideation, and performance analysis.
Build and maintain dashboards to track funnel performance, campaign contribution, and conversion efficiency.
Continuously evaluate new AI tools and automation opportunities to improve campaign performance and operational efficiency.
Privately held vendor-and-contract management platform helping finance, procurement, and legal teams manage contracts, supplier risk, and spend.
Visit company websiteJobs and hiring trendsFull-time
Mid
Remote
Apply faster on company sites with our extension.