Growth Operations Lead, Earn & Wealth

• Define and execute user growth, conversion, and retention strategies across the Earn & Wealth product suite
• Build and optimize the full user lifecycle framework (onboarding → first investment → repeat investment → high-value user upgrade)
• Lead end-to-end planning, execution, and ROI evaluation of growth campaigns and initiatives
• Develop user segmentation models based on AUM, risk appetite, behavior, and engagement patterns
• Design targeted strategies and journeys for different user cohorts
• Drive precision marketing through CRM, push notifications, email, and other engagement channels
• Build and maintain dashboards to track key business metrics (AUM, ARPU, conversion rates, retention, etc.)
• Leverage A/B testing and data insights to continuously optimize user journeys and product experience
• Generate structured insights and performance reports to support product and business decision-making
• Partner closely with Product, Finance, and BD teams to enhance product capabilities and monetization
• Collaborate with Content, KOL, and Paid Media teams to amplify growth impact
• Contribute to GTM (Go-To-Market) strategies for new product launches, ensuring operational excellence across the lifecycle
• 3+ years of experience in operations within internet, fintech, or crypto industries; experience with wealth/investment products is strongly preferred
• Solid understanding of financial products, particularly crypto-based offerings (e.g., savings, staking, structured products, DeFi yield)
• Strong analytical mindset with hands-on experience in SQL, Excel, and BI tools
• Systems thinking: ability to translate business challenges into scalable, structured solutions
• Strong execution capability with a results-driven mindset in fast-paced environments
• Proven experience in user segmentation and lifecycle management
• Excellent written and verbal communication skills in both English and Chinese
• Experience from leading CEX platforms such as Binance, OKX, or Coinbase
• Familiarity with DeFi ecosystems and on-chain yield products
• Proven track record of executing growth campaigns with measurable KPI impact
• CFA / CPA or a degree in finance or related fields
• Growth-driven mindset – constantly seeking opportunities to unlock new growth
• Systems thinker – builds frameworks, not just solves isolated problems
• Data-first decision maker – relies on data, not intuition
• User-centric – deeply understands different investor profiles and their needs
• Resilient & adaptable – thrives in a fast-moving and volatile market environment

Why Join Us At Bybit, we are committed to fostering a supportive and enriching work environment. Our benefits include: - Study Growth Fund: We support your professional development and continuous learning. - Internal Events: Participate in regular team-building activities, workshops, and events designed to promote collaboration and innovation. - Global Collaboration: Be part of a diverse, international team, working alongside colleagues from around the world. - Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company. - Internal Mobility: Grow with us- Your long-term development is important to us. We offer internal job opportunities to help build your career path.