linkedin
Growth Marketing Manager
Café Crème Club
Abu Dhabi, UAE
Full Time
Senior
Remote
2 weeks ago
Growth MarketingPerformance MarketingA/B TestingConversion Rate OptimizationGoogle AnalyticsGoogle Ads
Free
Job Fit Check
Base Career helps you apply smarter for this job.
?%
Ready to ScanKey skills for this role
Growth MarketingPerformance MarketingA/B Testing
About the Role
Café Crème Club is hiring a Growth Marketing Manager to lead growth initiatives driving customer acquisition, activation, retention, and revenue. The role involves developing full-funnel marketing strategies, leading experimentation, and collaborating with cross-functional teams.
Key Skills for This Role
Growth MarketingPerformance MarketingA/B TestingConversion Rate OptimizationGoogle AnalyticsGoogle Ads
Responsibilities
- Develop and implement growth marketing strategies aligned with organizational objectives, customer acquisition goals, and revenue targets
- Plan, execute, and optimize full funnel marketing campaigns across paid, organic, email, social media, content, referral, and partnership channels
- Design and manage customer acquisition, activation, retention, engagement, and reactivation initiatives to maximize CLV
- Conduct market research, competitor analysis, customer segmentation, and audience targeting to identify growth opportunities
- Lead experimentation initiatives including A/B testing, multivariate testing, landing page optimization, and CRO
- Collaborate with product, sales, CRM, customer success, content, analytics, and technology teams
- Monitor KPIs including CAC, CLV, conversion rates, retention, churn, ROAS, and ROI
- Utilize marketing automation platforms, CRM systems, analytics tools, attribution models, and BI platforms
- Prepare growth reports, dashboards, forecasts, and strategic recommendations for senior leadership
- Stay informed on emerging marketing technologies, digital trends, consumer behavior, and industry best practices
Requirements
- Bachelor's degree in Marketing, Business Administration, Communications, Data Analytics, Digital Marketing, or related field preferred
- Professional certifications in Growth Marketing, Google Ads, Google Analytics, HubSpot, Meta, Marketing Automation, or equivalent highly advantageous
- 5+ years of experience in growth marketing, performance marketing, digital marketing, demand generation, or customer acquisition roles
- 2+ years of experience managing cross functional growth initiatives, digital campaigns, or growth teams preferred
- Strong understanding of customer lifecycle marketing, conversion optimization, experimentation, analytics, attribution models, and performance marketing
- Experience with Google Analytics, Google Ads, Meta Ads Manager, HubSpot, Salesforce, marketing automation platforms, CRM systems, and business intelligence tools
- Strong analytical, strategic thinking, project management, and problem solving skills
- Excellent communication, leadership, collaboration, and stakeholder management abilities
- Ability to work independently in a remote environment
Full Job Posting
About Us
- We are a growth focused organization dedicated to accelerating customer acquisition, engagement, and long term business success through innovative, data driven marketing strategies.
- Our teams collaborate across marketing, product, sales, customer success, analytics, and technology to identify growth opportunities, optimize customer journeys, and deliver measurable business outcomes.
The Role
- We are seeking an experienced Growth Marketing Manager to lead growth initiatives that drive customer acquisition, activation, retention, and revenue.
- The ideal candidate will develop and execute full funnel marketing strategies, leverage data and experimentation, and collaborate with cross functional teams.
Key Responsibilities
- Develop and implement growth marketing strategies aligned with organizational objectives, customer acquisition goals, and revenue targets
- Plan, execute, and optimize full funnel marketing campaigns across paid, organic, email, social media, content, referral, and partnership channels
- Design and manage customer acquisition, activation, retention, engagement, and reactivation initiatives to maximize customer lifetime value (CLV)
- Conduct market research, competitor analysis, customer segmentation, and audience targeting to identify growth opportunities
- Lead experimentation initiatives including A/B testing, multivariate testing, landing page optimization, and conversion rate optimization (CRO)
- Collaborate with product, sales, CRM, customer success, content, analytics, and technology teams to improve customer journeys and business performance
- Monitor key performance indicators (KPIs) including CAC, CLV, conversion rates, retention, churn, ROAS, and ROI
- Utilize marketing automation platforms, CRM systems, analytics tools, attribution models, and business intelligence platforms
- Prepare growth reports, dashboards, forecasts, and strategic recommendations for senior leadership
- Stay informed on emerging marketing technologies, digital trends, consumer behavior, and industry best practices
Requirements
- Bachelor's degree in Marketing, Business Administration, Communications, Data Analytics, Digital Marketing, or a related field preferred
- Professional certifications in Growth Marketing, Google Ads, Google Analytics, HubSpot, Meta, Marketing Automation, or equivalent are highly advantageous
- 5+ years of experience in growth marketing, performance marketing, digital marketing, demand generation, or customer acquisition roles
- 2+ years of experience managing cross functional growth initiatives, digital campaigns, or growth teams preferred
- Strong understanding of customer lifecycle marketing, conversion optimization, experimentation, analytics, attribution models, and performance marketing
- Experience with Google Analytics, Google Ads, Meta Ads Manager, HubSpot, Salesforce, marketing automation platforms, CRM systems, and business intelligence tools
- Strong analytical, strategic thinking, project management, and problem solving skills
- Excellent communication, leadership, collaboration, and stakeholder management abilities
- Ability to translate customer and campaign data into scalable growth strategies
- Ability to work independently in a remote environment
What We Offer
- Fully remote work opportunity within the United Arab Emirates
- Competitive compensation package
- Professional development and growth marketing leadership opportunities
- Exposure to digital transformation, product growth, customer experience, and strategic business initiatives
- Flexible and collaborative work environment
- Supportive culture focused on innovation, experimentation, collaboration, and continuous improvement
- Opportunity to drive sustainable business growth through data driven marketing
- Clear career progression within growth marketing, performance marketing, digital strategy, product marketing, and executive management functions
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at Café Crème Club
Video Production Manager
Abu Dhabi, UAE
MidFreelance
Café Crème Club is hiring a Video Production Manager to lead end-to-end video production for digital and traditional channels. The role oversees creative teams, production workflows, and ensures brand alignment. Requires
1 weeks agoView →
Vendor Management Manager
, UAE
ManagerFull Time
Café Crème Club is seeking an experienced Vendor Management Manager to lead vendor relationships, optimize performance, and ensure compliance. The role involves managing the vendor lifecycle, negotiating agreements, and
RecentlyView →