Growth Marketing Director / CMO
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About the Role
Lead commercial strategy and brand identity for a digital product, focusing on customer acquisition and growth in fintech for younger demographics.
Key Skills for This Role
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Overview
- As the Commercial Lead, you will be the CMO and Chief Growth Officer equivalent.
- You will own the growth engine of the superapp, from brand positioning and tone of voice to go to market strategy and customer acquisition.
- You will be the first person and then will look to grow a team.
- Reporting directly to the CEO, you will be one of five functional leads responsible for making the commercial engine work.
- Your focus will be on building a category defining product for a young, digitally native population with the ambition to scale across the MENA region and beyond.
- Discover the responsibilities
- Define and drive the commercial strategy and business model for a large scale digital product launch
- Shape the brand identity and storytelling from zero rather than inheriting an existing one
- Build and manage acquisition funnels, performance tracking, and growth loops
- Develop ecosystem partnerships, reward mechanics, and influencer models
- Monitor commercial performance and optimise unit economics to ensure sustainable growth
- Collaborate with the Product Lead to align the customer experience with brand goals
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