Graphic Designer

Role Overview

Marketing & Sales Collateral

• Conceptualize and execute high‑impact marketing and sales materials, including brochures, presentations, advertising creatives, social media content, website visuals, and email campaign assets.
• Develop property‑specific materials such as floor plans, masterplans, fact sheets, investment decks, and launch collateral with strong attention to detail and premium positioning.
• Create clear, visually compelling layouts that communicate complex information (pricing, investment returns, masterplans, amenities) in a simple, aspirational way.

Branding & Project Identities

• Develop comprehensive brand identities for new real estate projects and sub‑brands, including logos, visual territories, and brand guidelines.
• Ensure that all project branding aligns with the overarching corporate brand while reflecting the unique positioning of each development.

Creative Ideation & Campaign Development

• Propose original creative ideas, visual directions, and campaign concepts that support launch campaigns, always‑on marketing, and brand‑building initiatives.
• Translate briefs and strategic direction into refined visual solutions that elevate brand perception and support commercial objectives.
• Work closely with the Head of Marketing and marketing team to develop moodboards, visual territories, and design systems for new projects and sub‑brands.

Brand & Visual Consistency

• Ensure brand consistency across all digital and offline touchpoints, strictly aligning with approved brand guidelines, tone, and positioning.
• Develop and maintain design templates, component libraries, and style guidelines for internal use (presentations, sales tools, internal communications).
• Continuously refine visual standards to keep the brand feeling premium, modern, and aligned with market benchmarks.

Gifting & Branded Experiences

• Conceptualize and design premium gifting solutions, including branded merchandise, packaging, and set compositions that reinforce project and corporate brand positioning.
• Develop creative concepts for VIP, investor, and partner gifts that enhance the overall brand experience and support key commercial moments (launches, handovers, events).

Digital, Motion & Emerging Media

• Adapt and optimize designs across platforms including digital, print, large‑format, and multimedia formats.
• Produce motion graphics, animations, and short‑form video content for social media, digital ads, and presentations when required.
• Collaborate with CGI teams to integrate renders and 3D assets seamlessly into marketing materials.

Ai & Workflow Optimization

• Leverage AI tools and emerging technologies to accelerate workflows, generate concepts, enhance visuals, and improve overall creative efficiency.
• Experiment with AI‑assisted image generation, layout suggestions, and content variation while ensuring outputs stay on‑brand and high quality.

Collaboration & Production

• Collaborate closely with marketing, sales, copywriters, CGI teams, photographers, videographers, and external vendors to ensure cohesive campaign execution.
• Prepare print‑ready and production files, coordinating with printers and suppliers to maintain quality control and production accuracy.
• Manage multiple projects simultaneously, prioritizing tasks to meet deadlines while maintaining high creative standards.
• Present design rationale clearly and confidently to internal stakeholders, while remaining open to feedback and capable of refining and elevating concepts based on Head of Marketing and stakeholder input.

Research & Continuous Improvement

• Stay updated on design trends, AI advancements, and real estate marketing benchmarks to continuously enhance creative output.
• Monitor competitor and international best‑in‑class real estate brands to inspire new visual approaches and ensure the brand remains differentiated.

Requirements

• Bachelor’s degree in Graphic Design, Visual Communication, Multimedia Design, or related field.
• 3–6 years of professional experience in graphic design, ideally within real estate, property development, architecture, luxury, hospitality, or related premium sectors.
• Strong portfolio demonstrating:
• High‑end marketing and sales collateral (brochures, decks, fact sheets).
• Social media and digital campaign creatives.
• Brand‑consistent, system‑driven design (templates, guidelines, or design systems).
• Expert proficiency in Adobe Creative Cloud:
• Photoshop, Illustrator, InDesign (mandatory).
• After Effects and/or Premiere Pro for motion and video editing (strong plus).
• Solid understanding of layout, typography, hierarchy, color, and visual storytelling.
• Proven experience preparing print‑ready files and working with printers (bleeds, color profiles, finishes, large‑format, OOH).
• Experience designing for digital channels (web, social, email) and understanding of formats, resolutions, and platform best practices.
• Demonstrated use or strong interest in AI‑assisted design tools (for ideation, variation, or production acceleration).