Google Ads Expert
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Key skills for this role
About the Role
The Visa Guy is seeking a Google Ads Expert to manage and optimize Google Ads campaigns for lead generation and conversion improvement. This full-time, on-site role in Dubai involves campaign setup, keyword research, ad copy testing, budget monitoring, and performance analysis.
Key Skills for This Role
Responsibilities
- Manage and optimize Google Ads campaigns to drive high quality leads and improve conversion performance
- Set up campaigns, perform keyword research, write and test ad copy, and monitor budgets
- Analyze performance data, prepare reports and insights, and recommend strategies to improve ROI and customer acquisition
- Collaborate with marketing and sales teams to align campaigns with business goals, refine landing pages, and ensure consistent messaging
Requirements
- Strong Google Ads skills including campaign setup, keyword research, bid management, and performance optimization
- Proficiency in digital marketing and paid media strategies with experience in lead generation and conversion tracking
- Ability to create compelling ad copy and collaborate on landing page content
- Analytical skills to interpret campaign data and use tools such as Google Analytics
- Strong communication and collaboration skills
- Experience working in or with service based businesses; visa, travel, or immigration sector experience is an advantage
- Certification in Google Ads or other relevant digital marketing credentials is highly beneficial
Full Job Posting
Company Description
- The Visa Guy helps travelers, professionals, families, and businesses navigate international visa processes with clarity and confidence.
- The company simplifies tourist, business, and student visa applications by offering transparent, end to end support.
Role Description
- The Google Ads Expert will manage and optimize Google Ads campaigns to drive high quality leads and improve conversion performance for The Visa Guy.
- This full time, on site role is based in Dubai, United Arab Emirates.
Responsibilities
- Set up campaigns, perform keyword research, write and test ad copy, and monitor budgets
- Analyze performance data, prepare reports and insights, and recommend strategies to improve ROI and customer acquisition
- Collaborate with marketing and sales teams to align campaigns with business goals, refine landing pages, and ensure consistent messaging across digital channels
Qualifications
- Strong Google Ads skills, including campaign setup, keyword research, bid management, and performance optimization
- Proficiency in digital marketing and paid media strategies, with experience in lead generation and conversion tracking
- Ability to create compelling ad copy and collaborate on landing page content
- Analytical skills to interpret campaign data, use tools such as Google Analytics, and present clear performance reports
- Experience working in or with service based businesses; visa, travel, or immigration sector experience is an advantage
- Strong communication and collaboration skills
- Certification in Google Ads or other relevant digital marketing credentials is highly beneficial
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