Executive thought leadership: Oversee Binance’s speaker program, securing high-impact speaking engagements, managing logistics/speaker calendars and briefing documents Develop newsworthy stories and secure earned ops—including key media, KOL and podcast interviews—focused on security, compliance, product innovation, and institutional growth Maintain and build Binance’s core executive speaker bench – support media trainings, ensure delivery of consistent messages across channels, elevate executive profiles to be credible and leading voices in the industry Consistently deliver industry and market insights for earned media ops to further Binance’s position in key market issues, policies and trends Media relations: Build, maintain and expand key media relationships with top-tier business, finance, tech, and crypto/trade media Consistently secure high-quality and impactful media coverage, including interviews, commentary, op-eds, and feature stories for key spokespeople Organize media events/strategic media engagements during key conferences Corporate messaging & news: Support key corporate announcements, partnerships and campaigns, while ensuring strong cross team alignment and supporting localized strategies Maintain and evolve Binance’s master messaging architecture for internal and external use for core company initiatives and narratives Develop a cohesive story across channels for core business priorities and verticals, while working closely with legal, compliance and policy teams to ensure compliant and consistent communications Brand trust: Own Binance’s presence and position in major industry rankings and reports Lead and manage the global awards database end-to-end, including nomination submissions and tracking relevant opportunities Leverage and support key industry voices and relationships for various communications efforts and campaigns
Develop newsworthy stories and secure earned ops—including key media, KOL and podcast interviews—focused on security, compliance, product innovation, and institutional growth
Maintain and build Binance’s core executive speaker bench – support media trainings, ensure delivery of consistent messages across channels, elevate executive profiles to be credible and leading voices in the industry
Consistently deliver industry and market insights for earned media ops to further Binance’s position in key market issues, policies and trends
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Media relations: Build, maintain and expand key media relationships with top-tier business, finance, tech, and crypto/trade media Consistently secure high-quality and impactful media coverage, including interviews, commentary, op-eds, and feature stories for key spokespeople Organize media events/strategic media engagements during key conferences Corporate messaging & news: Support key corporate announcements, partnerships and campaigns, while ensuring strong cross team alignment and supporting localized strategies Maintain and evolve Binance’s master messaging architecture for internal and external use for core company initiatives and narratives Develop a cohesive story across channels for core business priorities and verticals, while working closely with legal, compliance and policy teams to ensure compliant and consistent communications Brand trust: Own Binance’s presence and position in major industry rankings and reports Lead and manage the global awards database end-to-end, including nomination submissions and tracking relevant opportunities Leverage and support key industry voices and relationships for various communications efforts and campaigns
Build, maintain and expand key media relationships with top-tier business, finance, tech, and crypto/trade media
Consistently secure high-quality and impactful media coverage, including interviews, commentary, op-eds, and feature stories for key spokespeople
Organize media events/strategic media engagements during key conferences
Corporate messaging & news: Support key corporate announcements, partnerships and campaigns, while ensuring strong cross team alignment and supporting localized strategies Maintain and evolve Binance’s master messaging architecture for internal and external use for core company initiatives and narratives Develop a cohesive story across channels for core business priorities and verticals, while working closely with legal, compliance and policy teams to ensure compliant and consistent communications Brand trust: Own Binance’s presence and position in major industry rankings and reports Lead and manage the global awards database end-to-end, including nomination submissions and tracking relevant opportunities Leverage and support key industry voices and relationships for various communications efforts and campaigns
Support key corporate announcements, partnerships and campaigns, while ensuring strong cross team alignment and supporting localized strategies
Maintain and evolve Binance’s master messaging architecture for internal and external use for core company initiatives and narratives
Develop a cohesive story across channels for core business priorities and verticals, while working closely with legal, compliance and policy teams to ensure compliant and consistent communications
Brand trust: Own Binance’s presence and position in major industry rankings and reports Lead and manage the global awards database end-to-end, including nomination submissions and tracking relevant opportunities Leverage and support key industry voices and relationships for various communications efforts and campaigns
Own Binance’s presence and position in major industry rankings and reports
Lead and manage the global awards database end-to-end, including nomination submissions and tracking relevant opportunities
Leverage and support key industry voices and relationships for various communications efforts and campaigns
Requirements
Experience in creative, agency, marketing, operations, or project/program management environments
Experience working in fintech, tech, crypto, or similarly fast-paced industries highly preferred
Collaborative personality, who puts efficient collaboration and team success as the top priority for their work output
Experience in project management, workflow coordination, or other operations experience
Strategic, proactive, and solutions-oriented mindset
In-depth understanding of the creative process, including static and video production
Prior experience with complex problem-solving and SOP development
Advanced proficiency in Asana (or similar tools), including workflow automation, reporting dashboards, and integrations. Experience scaling Asana infrastructure across cross-functional teams
Hands-on experience integrating AI tools into creative production workflows. Familiarity with LLM-based tools (e.g. Claude, ChatGPT, SafuGPT), AI image/video generation platforms, and creative automation tools (e.g. Figma plugins, Adobe AI features, localisation platforms).
Experience evaluating, procuring, and onboarding creative tools. Ability to assess requirements, build business cases for tool investment, and manage vendor relationships.
About Binance
Internet Platforms & Digital Services6500 employeesFounded 2017
Global cryptocurrency exchange and blockchain ecosystem provider.
