Global IT Platform Engineer Senior Specialist

• Integrate and manage third-party platforms within Marketo, including webinar/virtual event tools (Zoom, ON24), event registration platforms (Aventri, Certain), and mobile push notification channels
• Work with CRM platforms such as Salesforce and Microsoft Dynamics, ensuring seamless lead/contact flow, field mapping, and sync configuration between Marketo and the CRM
• Troubleshoot CRM–Marketo sync issues (e.g., sync errors, field mismatches, duplicate records, blocked syncs) and implement fixes to maintain reliable, real-time data flow - Apply data enrichment practices — using enrichment tools, form-based progressive profiling, and third-party data append — to keep lead and contact records complete and up to date
• Demonstrate strong API familiarity, including configuring and managing API user roles/permissions, working with REST APIs for platform integrations, and troubleshooting API- based data exchanges
• Test new services, integrations, and platform updates prior to launch

• Build and maintain lead nurturing and lead scoring programs at both the global/instance level and individual campaign level
• Design and execute web personalization campaigns using dynamic content, web campaigns, and audience segments
• Develop lifecycle models and continuously refine scoring frameworks to improve lead quality and MQL conversion

• Define and maintain audience segmentation strategies at both the client/account level and individual project level
• Own database hygiene, list imports, and data quality processes to maintain a clean, actionable database
• Support governance and documentation standards for data usage across programs

• Manage end-to-end program setup for trade shows, including personalized agendas and dynamic imagery per attendee/segment
• Build and manage webinar, online event, and gated content programs, including registration, reminder, and follow-up flows
• Own program status tracking and post-event hygiene (e.g., processing attendee/lead downloads, deduplication, list cleanup)

• Act as subject-matter expert (SME) for the marketing automation platform, supporting troubleshooting, consultations, and new project readiness
• Provide training and documentation to internal teams, marketing ops representatives, and business stakeholders
• Partner with stakeholders to define requirements, governance standards, and rollout plans for new pilots or workspaces
• Support onboarding of new projects/workspaces onto the platform, including QA and functionality testing

• Bachelor's degree in marketing, business, communications, or a related field (or equivalent experience)
• 4–7 years of hands-on experience managing a marketing automation platform (Marketo strongly preferred; Eloqua, Pardot, or HubSpot experience also considered)
• Marketo Certified Expert certification preferred (or willingness to obtain)
• Proven experience building advanced Smart Campaigns, Programs, and multi-step nurture/lead scoring logic
• Experience integrating Marketo with third-party tools (webinar platforms, event management tools, CRM, mobile/push notification systems)
• Working knowledge of CRM platforms (Salesforce, Microsoft Dynamics), including lead/contact sync configuration and troubleshooting CRM–Marketo data flow issues
• Familiarity with data enrichment tools and practices to maintain accurate and complete records
• Strong working knowledge of HTML, CSS, and responsive/media-query email template design
• Experience with progressive profiling, dynamic/personalized content, and web segmentation
• Solid understanding of database segmentation, list hygiene, and data governance best practices
• Experience managing event marketing programs (webinars, trade shows, gated content) end-to-end
• Familiarity with Git or a similar version control tool (e.g., GitHub, GitLab, Bitbucket) for tracking changes to custom scripts, JavaScript used in forms/landing pages, and code-based assets
• Nice to have:
• Experience with Zoom, ON24, Aventri, or Certain integrations
• Experience supporting global, multi-region marketing operations
• Exposure to lifecycle model design and cross-functional campaign governance
• A/B testing and campaign performance reporting experience
• Exposure to CI/CD deployment practices for managing and releasing code-based assets (custom scripts, templates,
• integrations) in a structured, version-controlled way

You will work within a Global Digital Marketing Automation and Email platform team across multiple geographies, collaborating with business stakeholders, architects, and platform teams.

This role offers the opportunity to directly shape internal tools used globally across BCG.

Additional info

• Working with APIs — understanding of REST API concepts, managing API user roles/permissions, and supporting API-driven integrations
• Strong working knowledge of HTML, CSS, and responsive/media-query email template design
• Strong communication skills with experience training stakeholders and documenting processes
• Detail-oriented, process-driven, and comfortable owning platform QA/testing before launches

Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws. BCG is an E - Verify Employer. Click here for more information on E-Verify.