Global IT Platform Engineer Senior Specialist

Define and maintain audience segmentation strategies at both the client/account level and individual project level

Own database hygiene, list imports, and data quality processes to maintain a clean, actionable database

Support governance and documentation standards for data usage across programs

Manage end-to-end program setup for trade shows, including personalized agendas and dynamic imagery per attendee/segment

Build and manage webinar , online event, and gated content programs, including registration, reminder, and follow-up flows

Own program status tracking and post-event hygiene (e.g., processing attendee/lead downloads, deduplication, list cleanup)

Act as subject-matter expert (SME) for the marketing automation platform, supporting troubleshooting, consultations, and new project readiness

Provide training and documentation to internal teams, marketing ops representatives, and business stakeholders

Partner with stakeholders to define requirements, governance standards, and rollout plans for new pilots or workspaces

S upport onboarding of new projects/workspaces onto the platform, including QA and functionality testing

What You'll Bring

Bachelor's degree in marketing, business, communications, or a related field (or equivalent experience)

4–7 years of hands-on experience managing a marketing automation platform (Marketo strongly preferred; Eloqua, Pardot , or HubSpot experience also considered)

Marketo Certified Expert certification preferred (or willingness to obtain)

Proven experience building advanced Smart Campaigns, Programs, and multi-step nurture/lead scoring logic

Experience integrating Marketo with third-party tools ( webinar platforms, event management tools, CRM, mobile/push notification systems)

Working knowledge of CRM platforms (Salesforce, Microsoft Dynamics), including lead/contact sync configuration and troubleshooting CRM–Marketo data flow issues

Familiarity with data enrichment tools and practices to maintain accurate and complete records

Strong working knowledge of HTML, CSS, and responsive/media-query email template design

Experience with progressive profiling, dynamic/personalized content, and web segmentation

Solid understanding of database segmentation, list hygiene, and data governance best practices

Experience managing event marketing programs (webinars, trade shows, gated content) end-to-end

Familiarity with Git or a similar version control tool (e.g., GitHub, GitLab, Bitbucket) for tracking changes to custom scripts, JavaScript used in forms/landing pages, and code-based assets

Nice to have:

Experience with Zoom, ON24, Aventri, or Certain integrations

Experience supporting global, multi-region marketing operations

Exposure to lifecycle model design and cross-functional campaign governance

A/B testing and campaign performance reporting experience

Exposure to CI/CD deployment practices for managing and releasing code-based assets (custom scripts, templates,

integrations) in a structured, version-controlled way

Who You'll Work With

You will work within a Global Digital Marketing Automation and Email platform team across multiple geographies, collaborating with business stakeholders, architects, and platform teams. This role offers the opportunity to directly shape internal tools used globally across BCG.

Additional info

Working with APIs — understanding of REST API concepts, managing API user roles/permissions, and supporting API-driven integrations

Strong communication skills with experience training stakeholders and documenting processes

Detail-oriented, process-driven, and comfortable owning platform QA/testing before launches

Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws. BCG is an E - Verify Employer. Click here for more information on E-Verify.