General Manager - Culture and Heritage Program
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Key skills for this role
About the Role
Ensure high-quality cultural programming, oversee financial performance, manage stakeholder relations, and lead organizational teams for effective operations.
Key Skills for This Role
Full Job Posting
Key Responsibilities
- Ensure delivery of high-quality cultural programming aligned with national heritage objectives.
- Oversee development and execution of the cultural program calendar.
- Maintain a strong understanding of cultural programming as a core driver of visitor engagement and financial performance.
- Provide direction and oversight to ensure programming is aligned with commercial objectives and overall asset success.
- Ensure programming drives visitor engagement and supports asset performance.
Financial Performance & Commercial Delivery
- Own full P&L accountability.
- Oversee revenue generation across sponsorships, retail, F&B, and ticketing.
- Ensure robust budgeting, forecasting, and performance tracking.
Pre-Opening And Readiness Phase
- Lead readiness for opening, including recruitment of the OpCo team, development of policies and procedures, systems implementation, and staff training.
- Develop and mobilize the full OpCo organizational structure, including senior leadership across key functions (finance, IT, programming, marketing, operations, etc.).
- Ensure delivery of an operating model and organization capable of managing the culture and heritage asset by planned opening.
- Coordinate and manage stakeholder engagement to ensure alignment and readiness for opening.
- Liaise with development and delivery teams to ensure asset readiness across infrastructure, systems, and operational requirements.
Operational Phase (Post-Opening)
- Oversee day-to-day operations and ensure delivery of the approved operational and financial plans.
- Manage operational budgets, staff performance, and resource allocation.
- Oversee government relations, commercial performance, and stakeholder management.
- Ensure continued readiness across logistics, infrastructure, and guest experience.
- Drive operational efficiency, service quality, and continuous improvement.
Stakeholder & Governance Management
- Manage engagement with government entities, cultural institutions, and strategic partners.
- Interface with the Asset Management team for strategy and performance alignment.
- Ensure compliance with Qiddiya Group governance frameworks.
- Coordinate with centralized corporate functions.
Organizational Leadership
- Lead functional teams and ensure clear governance, accountability, and performance management.
- Build, mentor, and develop high-performing leadership and operations teams.
Key Success Metrics
- Visitor satisfaction, spend optimization, and visitation levels.
- Cultural programs effectively aligned to deliver financial performance.
- Revenue performance against approved operating budgets.
- Effective stakeholder and government relations.
- Operational excellence appropriate for a world-class cultural and heritage destination.
- Successful delivery of the OpCo team in readiness for opening.
- Strong people leadership, capability building, and staff development.
- Strong leadership and organizational management capability.
- Proven experience in P&L ownership and financial management.
- Excellent stakeholder and government relations management.
- Experience operating within matrix organizations.
- Sound judgment and decision-making under pressure.
- Experience in cultural commercialization and destination management.
- Prior management of a major cultural or heritage precinct with significant visitation and multiple assets.
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