Freelance PR Director in Tourism Promotion – incl. New Business Development (Doha/Qatar)
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Key skills for this role
About the Role
Mc Group seeks a Freelance PR Director to lead tourism promotion and new business development in Doha. You will coordinate marketing strategies for a global tourism board, drive market growth in Qatar and MENA, and manage budgets and teams.
Key Skills for This Role
Responsibilities
- Support marketing activities of a globally renowned tourism board and coordinate tourism promotion processes
- Identify, develop, and evaluate marketing and communication strategies for international clients
- Develop the Qatar market for mc Group and drive new business acquisition, with focus on GCC and MENA
- Offer strategic counsel, create toolkits, and lead in house projects
- Serve as external press service, distribute press releases to B2B and B2C, and communicate with media
- Analyze and monitor Qatar and additional markets (GCC and MENA)
- Manage and coordinate team, brief other units such as media planning, PR, social media, events and digital
- Create, evaluate, and process budgets, monitor costs and KPIs
- Consult with other units to negotiate contracts and maintain contact with media and distribution channels
Requirements
- At least six years of professional experience in PR and communication
- Bachelor's and/or Master's degree
- Excellent verbal and written English skills
- In depth knowledge of the PR and communication market in target markets (Qatar, GCC, MENA)
- Ability to manage customers and external providers
Full Job Posting
Company Overview
- Mc Group is the No.1 communication agency in Europe, No.1 in GCC/MENA, No. 6 in Asia Pacific and No. 11 worldwide.
- Present in more than 80 countries, mc Group is the world market leader in Nation Branding including tourism promotion and investment promotion.
- Portfolio includes PR, advertising and media, corporate publishing, multimedia, sport/youth/music marketing, event management and TV production.
Your tasks
- Support marketing activities of a globally renowned tourism board and coordinate tourism promotion processes.
- Identify, develop, and evaluate marketing and communication strategies for international clients.
- Develop the Qatar market for mc Group and drive new business acquisition, with additional focus on GCC and MENA.
- Offer strategic counsel, create toolkits, and lead in house projects.
- Serve as external press service, distribute press releases to B2B and B2C, and communicate with media.
- Analyze and monitor Qatar and additional markets (GCC and MENA).
- Manage and coordinate team, brief other units such as media planning, PR, social media, events and digital.
- Create, evaluate, and process budgets, monitor costs and KPIs.
- Consult with other units to negotiate contracts and maintain contact with media and distribution channels.
Your profile
- You communicate convincingly, confidently, and sympathetically.
- In depth knowledge of the PR and communication market in the target markets.
- At least six years of professional experience.
- Bachelor's and/or Master's degree.
- Not afraid to take on responsibility and can manage customers and external providers.
- Excellent verbal and written English skills.
We offer
- Customers and colleagues.
- Hierarchies with plenty of room to organise your own workplace.
- Further training through our mc Academy.
- Work in a 360° integrated communications agency.
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