Founding Sales Lead, Software Products & Development Services (US Market)

● Build target account lists and identify decision-makers across US industries

● Run multi-channel outbound (email, LinkedIn, phone) to book qualified meetings

● Lead discovery calls, product demos, and solution conversations with prospects

● Scope deals with our delivery and product teams, prepare proposals, and negotiate terms

● Close deals and hand off cleanly to delivery, staying involved through onboarding

● Manage your pipeline in the CRM with accurate stage tracking and forecasting

● Define and continually refine the end-to-end sales process for the technology

division: ideal customer profile, qualification framework, pipeline stages, and handoffs

● Select, configure, and optimize the sales technology for this line of business (CRM,

prospecting tools, outreach sequences)

● Develop an evolving sales playbook based on what proves effective in the market:

messaging, email sequences, call scripts, objection handling, proposal templates, and SOPs

● Set the metrics we track and the reporting cadence for pipeline health and

performance, giving leadership clear visibility without slowing execution

● Coordinate with our existing sales team where accounts or opportunities overlap,

sharing learnings and referrals in both directions

● Bring market feedback to product and leadership to sharpen our positioning and offerings

● Hire, onboard, and coach SDRs and account executives for the tech division

● Set quotas, territories, and compensation structures together with leadership

● Own team performance and the systems that keep the function running

What We Are Looking For

● 5+ years of B2B sales experience with a consistent record of closing, including at least 2 to 3 years owning the full cycle from prospecting through close

● Experience selling software products, software development services, or technology

solutions to US buyers, ideally mid-market or enterprise accounts

● Excellent spoken and written English. You will be on calls with US executives daily

and your emails need to land

● A hunter-builder mindset: driven to create pipeline through proactive outbound, open

doors without waiting for inbound, and personally carry opportunities from first contact

through meaningful commercial wins

● A consultative approach: able to understand a business problem and connect it to a

technical solution without overselling

● Hands-on experience with modern sales tools such as HubSpot or Salesforce,

Apollo, LinkedIn Sales Navigator, and sequencing tools

● Strong organizational discipline: clean CRM, reliable forecasts, documented

processes

● Thrives in a dynamic, evolving environment: comfortable with ambiguity, decisive,

and driven to create the structure needed to keep sales moving

● Availability to work hours that overlap with US business time zones

Nice to Have

● Experience selling AI, machine learning, or data solutions, or working closely with

technical delivery teams

● Prior experience as an early sales hire or shaping a sales motion for a new product,

market, or business unit

● An existing network of buyers in the US

● Experience hiring and managing sales reps

What Success Looks Like

By Day 30: Strong working knowledge of the offerings and target buyers; an initial ICP, target-

account approach, and messaging direction established; essential tooling and process in place;

outbound active; discovery calls underway; and an initial qualified pipeline forming.

By Day 60: Clear market traction, with a qualified pipeline established, opportunities

progressing through discovery, demos, solution conversations, and proposals, and initial deals

closed. CRM stages, forecasting, and the weekly sales operating cadence are in active use and

being refined through live execution.

By Day 90: Additional wins closed; a credible next-quarter pipeline in place; messaging,

qualification, and process refined through real buyer conversations; and an early playbook

based on actual market evidence rather than theory.

First 6 months: A consistent flow of qualified opportunities and closed business, a validated

sales motion, reliable forecasting, and a practical version-one playbook.

First 12 months: Consistent performance against agreed revenue targets, a repeatable sales

motion, and a clear case for the second technology sales hire, with you ready to onboard and

lead them.

What We Offer

● Competitive base salary plus uncapped commission paid as a percentage of each deal you close. The commission structure is open to negotiation based on your experience

● A founding seat: build the tech division's sales function your way and grow into leading it

● Direct access to the founders and fast decision-making

● A committed product and delivery team behind you throughout the sales process

● Authority to shape sales systems without bureaucracy holding back progress