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OpenWrench is building software that helps companies manage repair and maintenance across their locations—connecting operators with service providers and bringing visibility, efficiency, and cost control to facilities operations.
We work with leading multi-location businesses including restaurants, gyms, and retail to keep their physical spaces running smoothly—and we’re just getting started.
We’re a small, fast-moving team with ambitious growth goals, and we’re looking for our first dedicated marketing hire to build and scale our marketing engine.
We’re hiring a Founding Marketing Manager to own and execute OpenWrench’s entire marketing program end-to-end.
This is a highly hands-on, strategic and execution-oriented role. You’ll define our positioning, build our demand generation engine, and create programs that directly drive pipeline and revenue.
You’ll work closely with sales and leadership to turn market insights into measurable growth.
Design and execute multi-channel marketing programs to drive qualified pipeline
Own organic and paid acquisition across Google, LinkedIn, and industry channels, continuously optimizing CAC and conversion
Partner with sales to align messaging, targeting, and outbound campaigns
Develop content strategy for operators, facilities leaders, and multi-location businesses
Create and manage case studies, blog posts, whitepapers, and email campaigns
Turn customer insights into compelling narratives and ROI-driven messaging
Own end-to-end planning for conferences, trade shows, and industry events
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Manage event logistics, booth strategy, collateral, and on-site execution
Drive pre- and post-event campaigns to maximize pipeline generation
Refine OpenWrench’s positioning and messaging across website, sales materials, and campaigns
Set up and manage marketing tools including CRM, attribution, email automation, and analytics
Track campaign performance and report on pipeline contribution
Continuously experiment and iterate based on data
2+ years in marketing, ideally in B2B SaaS or vertical software
Experience owning end-to-end marketing or a major channel such as content or ads
Comfortable operating as a player-coach across both strategy and execution
Strong writing and storytelling skills
Data-driven and analytical, with experience measuring marketing performance
Highly organized and able to manage multiple programs simultaneously
Excited to work in a fast-paced startup environment with ambiguity
Experience marketing to operations, facilities, retail, or franchise businesses
Experience with event marketing or field marketing
Familiarity with tools like HubSpot, Sanity (or other headless CMS), Google Ads, and LinkedIn Ads
You will be the first dedicated marketing hire, with full ownership and high visibility
You’ll directly influence company growth and go-to-market strategy
You’ll help define the OpenWrench brand in a large, underserved market
This is not a “manage agencies and write strategy docs” role. This is a build-from-scratch, run-experiments-quickly, own-pipeline-outcomes, get-scrappy-and-win type of role.
Cloud-based work order and facilities maintenance management software.
Visit company websiteJobs and hiring trendsFull-time
Entry · 2+ years experience
Remote
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