Finance Manager – E-Commerce

Job Purpose

Financial Leadership and Planning

• Lead the finance function and establish financial priorities, plans, policies, and decision-making frameworks.
• Provide oversight to the Accounting Manager and integrate accounting, FP&A, analysis, and performance management.
• Develop integrated financial models linking sales, marketing, inventory, operating costs, cash flow, and profitability.
• Lead budgeting, periodic forecasting, rolling forecasts, variance analysis, scenario analysis, and long-term financial planning.

Cash Flow and Working Capital

• Lead cash flow planning, forecasting, and liquidity management.
• Ensure adequate liquidity for operations, inventory, marketing investment, and business growth.
• Monitor the Cash Conversion Cycle and optimize inventory, payables, receivables, and other working capital components.
• Identify funding requirements and manage relationships with banks and financing institutions where applicable.

E-Commerce Performance

• Analyze e-commerce revenue, sales, and profitability by product, category, brand, channel, platform, geographic area, and customer segment where data is available.
• Analyze unit economics, AOV, CAC, LTV, LTV/CAC, product returns, GMV, gross sales, net sales, margins, EBITDA, and net margin.
• Develop order-level profitability views incorporating discounts, returns, product cost, payment fees, shipping, marketing, and other variable costs.

Marketing, Pricing, and Inventory

• Evaluate ROAS, ROI, marketing channels, promotions, discounts, vouchers, free shipping, and marketing budget allocation.
• Support pricing and profitability decisions through cost, margin, break-even, scenario, and contribution analysis.
• Analyze inventory turnover, inventory days, slow-moving inventory, purchasing needs, cash flow, and profitability.
• Partner with Procurement and Supply Chain to optimize inventory and working capital.

Reporting and Decision Support

• Prepare monthly management reporting packs, financial and executive dashboards, and profitability reporting.
• Integrate financial, operational, commercial, marketing, and e-commerce data to explain performance drivers.
• Prepare financial models and business cases for investments, expansion, new products, channels, brands, and business models.
• Analyze financial risks and provide recommendations on profitability, cost efficiency, capital allocation, and return on investment.

Qualifications and Experience

• Bachelor’s degree in Accounting, Finance, or a related field; a Master’s degree or advanced professional qualification is preferred.
• Minimum of eight years of professional experience in accounting and/or finance.
• Minimum of three years of direct e-commerce experience is mandatory.
• Minimum of three years of supervisory or managerial experience.
• Strong experience in FP&A, budgeting, forecasting, financial modeling, and scenario analysis.
• Proven experience in profitability analysis, cash flow management, working capital optimization, and e-commerce financial performance.
• Experience with sales, inventory, marketing, customer, and digital channel data.
• Hands-on experience with ERP systems such as SAP, Oracle, Microsoft Dynamics, or an equivalent.
• Business intelligence and data visualization experience is highly preferred.