Field Marketing Manager Middle East R4253
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Key skills for this role
About the Role
Shield AI is seeking a Marketing Manager for the Middle East to shape and execute regional marketing strategy, build brand awareness, and support business development. The role involves localizing campaigns, managing events, and collaborating with global teams.
Key Skills for This Role
Responsibilities
- Develop and execute the regional marketing strategy to build Shield AI’s presence and brand recognition across the Middle East
- Localize global campaigns and messaging to align with regional market dynamics, cultural nuances, and audience needs
- Plan and manage regional events, including trade shows, defense exhibitions, and industry conferences
- Support go to market and partnership marketing efforts with distributors, defense contractors, and government entities
- Collaborate with the global communications team to ensure consistent brand storytelling across media, PR, and digital platforms
- Develop region specific content, such as press releases, customer success stories, and partner spotlights
- Manage and report on regional marketing budgets, KPIs, and ROI
- Act as the regional marketing point of contact, coordinating across internal and external teams
- Provide market intelligence on competitive positioning, regional trends, and government policy developments
Requirements
- Exceptional communication skills in English and Arabic, both written and oral
- 7+ years of experience in marketing, communications, or business development, ideally within aerospace, defense, or advanced technology sectors
- Demonstrated success in developing and executing regional marketing programs across multiple Middle East markets
- Strong understanding of B2G and B2B marketing in regulated, defense, or high security industries
Full Job Posting
Job Description
- The Marketing Manager, Middle East will be responsible for shaping and executing Shield AI’s marketing strategy within the region. This position will be based in Abu Dhabi, UAE, and will focus on building brand awareness, supporting business development, and strengthening customer and partner relati
What You'll Do
- Develop and execute the regional marketing strategy to build Shield AI’s presence and brand recognition across the Middle East.
- Localize global campaigns and messaging to align with regional market dynamics, cultural nuances, and audience needs.
- Plan and manage regional events, including trade shows, defense exhibitions, and industry conferences — driving engagement with government, defense, and technology stakeholders.
- Support go to market and partnership marketing efforts with distributors, defense contractors, and government entities in the Middle East.
- Collaborate with the global communications team to ensure consistent brand storytelling across media, PR, and digital platforms.
- Develop region specific content, such as press releases, customer success stories, and partner spotlights, tailored to local audiences and aligned with strategic defense priorities.
- Manage and report on regional marketing budgets, KPIs, and ROI, optimizing investments for maximum impact and visibility.
- Act as the regional marketing point of contact, coordinating across internal and external teams to ensure alignment with business development and product goals.
- Provide market intelligence on competitive positioning, regional trends, and government policy developments relevant to Shield AI’s mission.
Required qualifications
- Exceptional communication skills in English and Arabic, both written and oral.
- 7+ years of experience in marketing, communications, or business development, ideally within aerospace, defense, or advanced technology sectors.
- Demonstrated success in developing and executing regional marketing programs across multiple Middle East markets.
- Strong understanding of B2G and B2B marketing in regulated, defense, or high security industries.
Preferred qualifications
- A deep understanding of regional defense ecosystems, including key entities such as EDGE Group, SAMI, GAMI, Tawazun, and PIF.
- A proven ability to execute at the speed of relevance — transforming content from a demo, test, or event into a compelling, shareable video or story within 24 hours.
- Experience integrating marketing with business development.
- Comfort operating in high tempo environments such as major defense exhibitions, bilateral meetings, and executive level forums.
- Strong creative instincts paired with operational discipline.
- An entrepreneurial, self starting mindset.
- The ability to bridge cultures and communication styles across U.S. headquarters and Middle East partners.
Offer Package
- Pay within range listed + Bonus + Benefits + Equity
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