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indeed

Field Marketing Manager

ACI Worldwide
Dubai, UAE
Full-time
Mid-Senior
Hybrid
Discovered 1 weeks ago
B2B marketingField marketingRegional marketingAccount-Based MarketingDemand generationEvent marketing
Free

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B2B marketingField marketingRegional marketing
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Role Overview

The Field Marketing Manager or Senior Manager, MEA owns the end-to-end marketing motion across the Middle East and Africa.

The role translates global campaign strategies into local field programs that build pipeline, increase brand visibility, support sales priorities, and activate strategic partnerships.

Pipeline and Demand Generation

  • Own the MEA field marketing plan and translate global campaigns into locally relevant pipeline programs.
  • Plan account-based marketing programs targeting banks, central banks, fintechs, and large merchants.
  • Manage conferences, executive roundtables, and ACI-hosted client forums across the MEA events calendar.
  • Localize paid media, email, and web campaigns, including Arabic-language content where appropriate.
  • Coordinate post-event and campaign lead follow-up with inside sales and Sales Development Representatives.

Partner and Ecosystem Marketing

  • Co-develop joint marketing programs with regional partners and manage co-branded campaign execution.
  • Coordinate regional partner programs with global partner marketing and ACI's go-to-market strategy.
  • Align partner-led messaging, event participation, and follow-up actions with regional revenue priorities.

Brand and Thought Leadership

  • Champion ACI Worldwide as a leading real-time payments infrastructure provider in the region.
  • Secure speaking opportunities, awards, and media placements at regional events and in fintech and banking trade press.
  • Build regional content angles connecting ACI messaging to banking, payments, fintech, and merchant commerce priorities.

Stakeholder Alignment and Reporting

  • Partner with MEA sales leadership and regional teams to align marketing activity with revenue priorities.
  • Report on campaign ROI, marketing-sourced and influenced pipeline, and event performance against KPIs.
  • Manage the MEA marketing budget, vendor coordination, forecasting, project plans, timelines, and stakeholder communications.

Required Qualifications

  • 5+ years of B2B marketing experience, including at least 3 years covering Middle East field, regional, or campaign marketing.
  • Experience in financial services, fintech, enterprise software, or payments technology.
  • Proven success delivering events and campaigns that generate measurable pipeline.
  • Experience managing partner co-marketing programs and market development funds budgets.
  • Strong project management skills across campaigns, events, stakeholders, agencies, and deadlines.
  • Excellent written and verbal communication skills in English and Arabic.
  • Ability to work cross-functionally across sales, marketing, product, partner, inside sales, and regional leadership.
  • Knowledge of Middle East and Africa banking, payments, fintech, and merchant commerce audiences.
  • Ability to translate global messaging into locally relevant propositions and customer-facing programs.
  • Strong commercial understanding of pipeline creation, acceleration, lead follow-up, and sales alignment.

Preferred Experience

  • Experience with a global payments, banking technology, enterprise software, or financial technology organization.
  • Experience planning executive roundtables, client forums, partner events, and large regional conferences.
  • Experience with account-based marketing for banks, central banks, fintechs, and enterprise merchant accounts.
  • Experience creating or localizing Arabic-language assets and working with regional agencies or media partners.
  • Familiarity with CRM and marketing automation platforms for campaign, event, lead, and pipeline attribution.
  • Experience operating in a matrixed global organization.

Workplace

  • The posting includes a hybrid work designation.

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