Field Marketing Manager

Role Overview

Pipeline and Demand Generation

• Own the MEA field marketing plan and adapt global campaign strategies into locally relevant programs.
• Plan account-based marketing programs for banks, central banks, fintechs, and large merchants.
• Manage conferences, executive roundtables, and ACI-hosted client forums.
• Localize paid media, email, and web campaigns for MEA audiences, including Arabic content where appropriate.
• Develop campaign and post-event lead follow-up programs with inside sales and Sales Development Representatives.

Partner and Brand Marketing

• Co-develop joint marketing programs with regional partners and manage co-branded campaign execution.
• Align partner programs with ACI Worldwide's go-to-market strategy and regional revenue priorities.
• Position ACI Worldwide as a leading real-time payments infrastructure provider.
• Secure speaking opportunities, awards, and media placements at regional events and in fintech and banking trade press.
• Create regional content angles for banking, payments, fintech, and merchant-commerce audiences.

Stakeholder and Budget Management

• Serve as the primary marketing business partner to MEA sales leadership.
• Track marketing-sourced pipeline, marketing-influenced pipeline, campaign return on investment, and event performance.
• Manage the MEA marketing budget, forecasting, vendor coordination, and spend efficiency.
• Maintain project plans, timelines, follow-up actions, and stakeholder communications.

Required Qualifications

• At least five years of B2B marketing experience, including three years in field, regional, or campaign marketing covering the Middle East.
• Experience in financial services, fintech, enterprise software, or payments technology.
• A proven record of executing events and campaigns that generate measurable pipeline.
• Experience managing partner co-marketing programs and market development funds budgets.
• Strong project management and cross-functional collaboration skills.
• Excellent written and verbal communication skills in English and Arabic.

Required Knowledge and Abilities

• Knowledge of Middle East and Africa banking, payments, fintech, and merchant-commerce audiences.
• Ability to translate global messaging into regionally relevant customer-facing programs.
• Strong commercial orientation and understanding of pipeline creation, acceleration, lead follow-up, and sales alignment.
• Ability to measure campaign performance and communicate results to senior stakeholders.
• Comfort working with executives, sales leaders, partners, agencies, and event organizers.

Preferred Experience

• Experience with a global payments, banking technology, enterprise software, or financial technology organization is preferred.
• Experience planning executive roundtables, client forums, partner events, and large regional conferences is preferred.
• Experience with account-based marketing for banks, central banks, fintechs, and enterprise merchants is preferred.
• Arabic-language campaign localization and regional agency or media-partner experience are preferred.
• Familiarity with CRM and marketing automation platforms is preferred.
• Experience in a matrixed global organization is preferred.

Employment and Work Authorization

• The position is full-time.
• Applicants must be authorized to work full-time in the UAE; the position does not offer employment visa or work-permit sponsorship.

About ACI Worldwide